Marketing Messages That Resonate
April 8, 2016
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3 tips from Wright-Patt to help your brand take flight.
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A No Merger Guarantee and a Revulsion for Mutual Bank Conversions
April 8, 2016
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Making a pledge to members in 1997 that Cascade FCU, Seattle, has no intention of merging with another financial institution Dale Kerslake, CEO, promised to pay members $100 if the CU merged and as a result changed its name, a member’s account number or closed a member’s primary branch within a five-year period. Six years and counting and there’s no payout in sight.
What is the Member’s Right to Know?
April 8, 2016
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Disclosing executive salaries is not a regulatory issue; rather, it can be a marketplace advantage. Keeping compensation private only suggests that credit unions have something to hide.
The Power of Data
April 7, 2016
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Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues range from the general, “How-am-I-doing?” to the specific, such as “Should-Iraise-my-NSF-fee?”
A Penny Saved Is A Penny Earned
April 7, 2016
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SAFE Credit Union encourages members to do the sensible thing and save.
Maintain Healthy Cash Flow
April 7, 2016
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Georgetown University’s student-run credit union is cognizant of the duration of its investments and has developed strong cash positions.
Management Classic: Controlling The Wind
April 7, 2016
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A hang gliding anecdote from Jim Blaine, CEO of State Employees Credit Union, offers insight into what it takes for a credit union to truly take off.
Investment CUSOs Need The Right Attitude
April 7, 2016
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Veridian Group, a subsidiary of Veridian Credit Union, aggressively investigates viable products.
Evaluate Politicians In Races To Watch
April 7, 2016
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Credit unions have come a long way with their political advocacy, but in many races there’s a need for even more.
4 Ways To Ensure A Successful Brand After A Credit Union Merger
April 7, 2016
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Concentrate on four key merger elements that take into account all stakeholders.
A No Merger Guarantee and a Revulsion for Mutual Bank Conversions
Making a pledge to members in 1997 that Cascade FCU, Seattle, has no intention of merging with another financial institution Dale Kerslake, CEO, promised to ...
What is the Member’s Right to Know?
Disclosing executive salaries is not a regulatory issue; rather, it can be a marketplace advantage. Keeping compensation private only suggests that credit unions have something ...
The Power of Data
Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues ...
A Penny Saved Is A Penny Earned
SAFE Credit Union encourages members to do the sensible thing and save.
Maintain Healthy Cash Flow
Georgetown University’s student-run credit union is cognizant of the duration of its investments and has developed strong cash positions.
Management Classic: Controlling The Wind
A hang gliding anecdote from Jim Blaine, CEO of State Employees Credit Union, offers insight into what it takes for a credit union to truly ...
Investment CUSOs Need The Right Attitude
Veridian Group, a subsidiary of Veridian Credit Union, aggressively investigates viable products.
Evaluate Politicians In Races To Watch
Credit unions have come a long way with their political advocacy, but in many races there’s a need for even more.
4 Ways To Ensure A Successful Brand After A Credit Union Merger
Concentrate on four key merger elements that take into account all stakeholders.
Browse Topics
Reflections From NACUSO Reimagine 2026
Alexandra Gekas
The annual conference offered insights on why service organizations remain a strategic asset for credit unions and how collaboration, AI, and advocacy are shaping what comes next.
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Consumers Are Financing The Future Any Way They Can
Aaron Passman
Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.