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Industry Insights

How To Nail Super Bowl Advertising

Taco Bell’s Big Game promotion got this writer hungry for a new product release.
Industry Insights

4 Key Takeaways From Lending In 2015

Credit union lending accelerates to an all-time high in the fourth quarter of 2015.
Graph Of The Week

Leaders In Credit Union Membership

Adding 3.1 million members over 12 months, credit unions report the highest ever membership. Here are some of the leaders in overall membership.
Features

Referred With A K.I.S.S.

First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).
Features

Keep New Member Referrals All In The Family

Harvest FCU adds members through a family-focused referral program.
Industry Insights

How To Encourage New Member Referrals

This week, CreditUnions.com features examples from across the industry of successful credit union new member referral programs.
Features

Turn Approved Loans Into Funded Ones

A Q&A with Generations Federal Credit Union on how it improved its conversion ratio.
Industry Insights

4 Takeaways From A Record-Breaking 2015 In Auto Lending

2015 was a record breaking year across many metrics for credit unions. Auto lending was no exception, with auto loan balances projected to have reached ...
Features

3 Strategies To Manage Liquidity

In today’s changing and often-uncertain economic environment, balance sheet management is top-of-mind with credit union executives.
Industry Insights

Reading The Tea Leaves Of Regulation

Compliance dance card overflows in 2015 while credit union legal beagles see TRID and true changes in 2016.

What’s In A Name: Chief Efficiency Officer

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn behind the scenes fixes into front line — and bottom-line — wins.

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Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.

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