The Experience Economy: Properly Frame The Story And There’s No Debate
Credit unions are gaining members and market share. For now. Better telling our industrys story is more critical than ever in this marketplace of experiential consumers.
Credit unions are gaining members and market share. For now. Better telling our industrys story is more critical than ever in this marketplace of experiential consumers.
In early 2015, the Minnesota credit union tapped retail branch staff to make cross-selling calls and build member relationships.
As the business model of credit unions evolves, leaders must decide how to allocate resources and where to invest time, money, and people.
Making it easy to modify loans increases yield and revenue while building loyal relationships to last beyond the original note.
It’s taken more than a decade, but this Wisconsin credit union has fine-tuned its car-buying services to benefit members and increase its loan portfolio.
Communication and a shared perspective allow this consortium to gain efficiencies in areas that are scalable and manageable with clear metrics and service level agreements.
After two years of a slow go, share growth tops 5.8%.
Credit union involvement seen as limited but experts say keep an eye on the bouncing ball nonetheless.
If and when the Federal Reserve finally raises the overnight funds rate, the bond market will already be way ahead.
Why Lake Trust Credit Union ditched surveys and embraced open communication.

The annual conference offered insights on why service organizations remain a strategic asset for credit unions and how collaboration, AI, and advocacy are shaping what comes next.

Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.

More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.

Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.

Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.

The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.

Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.

Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
The Experience Economy: Properly Frame The Story And There’s No Debate