Aaron Passman
Aaron Passman is the editorial director at Callahan & Associates, overseeing the company’s online and print publications. He spent more than a decade as a journalist before joining Callahan, and his extensive experience covering the credit union industry includes serving as a reporter and editor for Credit Union Journal and overseeing its 2020 merger into American Banker. Aaron holds a Bachelor’s degree from the University of Kansas and lives near Kansas City with his family.

Great MX Doesn’t Just Happen — It Takes A Cross-Functional Team
Aaron Passman
May 5, 2025
A two-pronged testing process at TruStone Financial ensures a seamless member experience as the credit union rolls out new digital tools.
Better Member Experience? There’s A Class For That.
Aaron Passman
April 28, 2025
First Financial of Maryland is cultivating cross-functional leadership and breaking down silos through a hands-on experience designed to spark inspiration and unify culture around the ...
Small Business Meets Big Community At City & County Credit Union
Aaron Passman
April 21, 2025
A longstanding program that spotlights small businesses and local organizations deepens ties and reinforces the credit union’s commitment to community prosperity.
Real Credit Unions Meet Artificial Intelligence
Aaron Passman
April 7, 2025
It's all about AI this week on CreditUnions.com with real-life case studies, thought leadership, and more.
How AI Improved Training At Premier America
Aaron Passman
April 7, 2025
The California cooperative uses artificial intelligence to help staff build rapport with members. Employees love it, efficiency is up, and service is better than ever.
Embracing ARMs And Battling Members’ Misconceptions
Aaron Passman
March 31, 2025
With adjustable-rate mortgages back in fashion, credit unions are educating members about the ins and outs of these products, dispelling misunderstandings along the way.
Celebrating 40 Years Of Credit Union Impact
Aaron Passman
March 31, 2025
From shaping the industry’s approach to data to framing the conversation around key industry issues, here’s a look at the impact we’ve made — and ...
Navigant Levels Up Its Data-Driven Branching Strategy
Aaron Passman
March 23, 2025
The Rhode Island-based credit union is using internal and third-party data to better understand branch traffic patterns and consumer banking behaviors — and the results ...
An NCUA Slowdown, Leadership Lessons, And More: Takeaways From Day 2 Of GAC 2025
Aaron Passman
March 5, 2025
The second day of the industry’s annual event included insights into how the regulator and Congress operate, as well as leadership lessons from a basketball ...