Aaron Passman

Aaron Passman is the editorial director at Callahan & Associates, overseeing the company’s online and print publications. He spent more than a decade as a journalist before joining Callahan, and his extensive experience covering the credit union industry includes serving as a reporter and editor for Credit Union Journal and overseeing its 2020 merger into American Banker. Aaron holds a Bachelor’s degree from the University of Kansas and lives near Kansas City with his family.

Blogs

All Eyes On MX

CreditUnions.com is all about MX this week.
Features

Great MX Doesn’t Just Happen — It Takes A Cross-Functional Team

A two-pronged testing process at TruStone Financial ensures a seamless member experience as the credit union rolls out new digital tools.
Features

Better Member Experience? There’s A Class For That.

First Financial of Maryland is cultivating cross-functional leadership and breaking down silos through a hands-on experience designed to spark inspiration and unify culture around the ...
Features

Small Business Meets Big Community At City & County Credit Union

A longstanding program that spotlights small businesses and local organizations deepens ties and reinforces the credit union’s commitment to community prosperity.
Blogs

Real Credit Unions Meet Artificial Intelligence

It's all about AI this week on CreditUnions.com with real-life case studies, thought leadership, and more.
Features

How AI Improved Training At Premier America

The California cooperative uses artificial intelligence to help staff build rapport with members. Employees love it, efficiency is up, and service is better than ever.
Features

Embracing ARMs And Battling Members’ Misconceptions

With adjustable-rate mortgages back in fashion, credit unions are educating members about the ins and outs of these products, dispelling misunderstandings along the way.
Blogs

Celebrating 40 Years Of Credit Union Impact

From shaping the industry’s approach to data to framing the conversation around key industry issues, here’s a look at the impact we’ve made — and ...
Features

Navigant Levels Up Its Data-Driven Branching Strategy

The Rhode Island-based credit union is using internal and third-party data to better understand branch traffic patterns and consumer banking behaviors — and the results ...
Blogs

An NCUA Slowdown, Leadership Lessons, And More: Takeaways From Day 2 Of GAC 2025

The second day of the industry’s annual event included insights into how the regulator and Congress operate, as well as leadership lessons from a basketball ...
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