Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
Home-Selling Seminars Benefit Members And Boost Business
A new offering at Interra Credit Union helps the cooperative stand out from competitors while educating members about the ins and outs of buying and ...
Serving The Underserved Since 2011
A small Delaware credit union offers insights from its first decade of service.
Financial Health Underpins A Broader Social Purpose At A Texas Credit Union
University FCU considers community needs and institutional strengths to identify high-impact areas of service.
Insider Tips For Effective Employee Resource Groups
Leaders from three credit unions share insights gleaned from launching and supporting employee resource groups.
The 30-Minute Mortgage Closing
Truliant FCU completed an end-to-end electronic mortgage closing in March 2020 and became the first credit union to transfer an eNote to the FHLB in ...
Taking Lessons From A ‘Year Of Giving’
A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.
A Strategy To Make Marketing Pack A More Powerful Punch
Randolph-Brooks FCU adopted an agency model for its marketing department more than a decade ago and has lessons to share for credit unions of all ...
4 Tips To Build Social Media Engagement
How one credit union built on a history of quirky videos to engage members via social media and capture more than 100,000 views.
A Strategy To Express Social Values. Every Day. All The Time.
Even the most basic principles of a credit union’s work are worth celebrating. This credit union tells its story while engaging its community.
Tips To Prepare For PPP Forgiveness
An Oklahoma credit union encourages business owners to wait to apply for forgiveness but has tools in place to assist members who want relief now.