Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
Crystal Long On Leadership
The CEO of GECU shares her thoughts on what makes a great leader, teachable moments, and why more credit unions should strive to be active ...
How 1 CUSO Helps 8 Small Credit Unions Compete In A Big Way
A Mid-Atlantic service organization has spent five years making scale work for smaller organizations. Now, it’s looking to help other institutions take advantage of cooperative ...
Team Development Is A Big Idea
Why three credit unions are turning to team-based learning to develop current and future leaders.
An Innovative Way To Help Members Navigate Life’s Challenges
A new member experience initiative at CommunityAmerica Credit Union puts the future of members into the hands with the most skin in the game — ...
3 Ways To Ensure Commercial Services Success
An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Rob Miller On Leadership
How an economic developer, money manager, and keen collaborator at the helm is empowering a green revolution at Vermont State Employees Credit Union.
Lisa Ginter On Leadership
The CEO of CommunityAmerica Credit Union talks about community impact, vision for teams, and why everything starts and ends with members.
A Savings Solution To Break The Cycle Of Payday Lending
A salary advance program at one of the nation’s largest credit unions helps members stop running in place and start saving for the future.
Educate In The Spring. Strategize In The Fall.
Los Angeles Police FCU dedicates time every year for board members and executive management to come together to learn about the industry and stretch their ...
Credit Union Pays It Forward, One Pig At A Time
Air Academy FCU’s biannual events engage employees and give community members something to smile about.