Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
How To Reduce Friction In The Member Experience (And Why It Matters)
Members compare their credit union experience against all other service providers, and anything but a seamless experience can have a dramatic impact on the relationship.
Sideways Rates, Liquidity Management, And Intensive Learning
Takeaways from ALM First’s Financial Institute.
Make It A Meeting Members Can’t Refuse
Based on member feedback, BECU now incorporates financial education into its annual meeting.
Maurice Smith On Leadership
The CEO of LGFCU and Civic FCU discusses the importance of living with purpose, where he finds inspiration, and what credit unions really provide members.
7 Tips To Buy And Sell Real Estate Loan Participations
Two credit unions offer tips and best practices to succeed in the loan participation space.
Jim Minge On Leadership
The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union ...
3 Ways To Make A Great Hire
In a tight labor market, credit unions find creative ways to attract talent.
Chris Leggett On Leadership
The CEO of LGE Community Credit Union talks mentors, teams, and putting members first.
New Year’s Resolution: Find Your True North
In a changing economic environment, this guiding framework helps institutions determine where they want to go and how to get there.
New Year’s Resolution: Help Members Live Life Fully
USAlliance Financial embraces a new motto and finds small ways to make a big difference in the lives of members.