Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
2.6 Million Ways To Thank Members
Dupaco Community offers an annual payout to members who save, borrow, spend, and use ancillary services at the credit union.
A Black Friday Special That Meets Yearlong Needs
Members Advantage Community Credit Union's holiday loan meets member needs over the holiday season and uncovers opportunities for credit building all year long.
South Carolina FCU Doesn’t Wait For Small Business Saturday
The Palmetto State cooperative encourages small businesses to think big with banking, management, and consulting services.
Black Friday Brings Bright Deals
Black Friday specials at Service Credit Union offer a way to show members and staff some appreciation.
Bob McKay On Leadership
The CEO of Anheuser-Busch Employees’ Credit Union talks inspiration, role models, and finding opportunities.
Jane Dobbs On Leadership
The CEO of Canyon State Credit Union shares valuable lessons learned through rebuilding troubled organizations.
Deposit Repricing, Liquidity, And Other Challenges Ahead
When and how to reprice deposits, liquidity management, and the potential for a future economic recession are a few of the key themes being discussed ...
Caroline Willard On Leadership
The president and CEO of Cornerstone Credit Union League shares her thoughts on the importance of focus, finding inspiration, and what she’d like to see ...
Diana Dykstra On Leadership
The president of the California and Nevada Credit Union League shares what drew her to the credit union movement and why she thinks more collaboration ...
5 Small Loans That Make A Big Difference
A loan doesn’t have to be massive to be mighty. These high-impact programs have an outsize effect on members and communities.