Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
3 Stories Of Bank Acquisition
As more credit unions opt to expand their operations via bank acquisitions, best practices and solid advice emerge.
Dave Larson On Leadership
The CEO of Affinity Plus discusses the importance of transparency, the benefit of leading a different kind of team, and the power behind the movement’s ...
Take The Pain Out Of Branch Placement
The right competitive intelligence to drive objective branching decisions is just a click away.
Emily Hollis On Leadership
The CEO of ALM First Financial Advisors talks early risks, leadership skills, and winding career journeys.
CUbroadcast Highlights How I Accidentally Raised Money-Smart Teens
In episode No. 921, Callahan consultant Sharon Simpson sits down with Mike Lawson to talk money management for teens.
The Great Debt Paydown Challenge
How one Wisconsin credit union encourages members to reduce debt and improve their debt-to-income ratio.
Tony Budet On Leadership
This “reformed” CFO shares how he shifted his focus from crunching numbers to building relationships, how he developed emotional intelligence, and why organizational mission matters.
How I Accidentally Raised Money-Smart Teens
A Gen X mother shares three ways any parent, or financial institution, can encourage money management.
3 Ways To Build An Award-Winning Rewards Program
Credit unions are employing different strategies to ensure they offer the right credit card rewards.
The Many Faces Of Risk Management
There is no one-size-fits-all approach when it comes to ensuring the safety of a credit union. That’s why leaders must understand the ins and outs ...