Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
Shruti Miyashiro On Leadership
The head of Orange County’s Credit Union talks leadership, mentors, and recruiting — and retaining — the best associates for her team.
A Personal Approach To Dealer-Referred Loans
How a hybrid indirect business model helps a Palmetto State credit union earn auto loan referrals and new member face time.
Joan Moran On Leadership
The CEO of DOLFCU talks about thinking differently, working collaboratively, and taking chances.
A Forward-Looking Approach To ERM
Interra Credit Union's homegrown enterprise risk management program puts a premium on emerging areas rather than on data and trends of the past.
The Role Of Member Value In Credit Union Success
When Sharonview FCU sets its annual goals, it includes a member benefit component.
The Eyes Have It At Arizona Federal Credit Union
Members of this Grand Canyon State cooperative are giving new identity authentication options the thumbs-up.
Key Advice For A Credit Union Turnaround
When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit ...
How A Public Safety Credit Union Tops The Charts In Member Value
When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator ...
Lessons From A 12-Month Turnaround
A new approach to the credit union basics of people and finance helped this West Virginia cooperative turn six-figure losses into seven-figure gains.
The Year Of The Employee
How an Iowa credit union took employee appreciation to the next level.