Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
Turn Approved Loans Into Funded Ones
A Q&A with Generations Federal Credit Union on how it improved its conversion ratio.
How To Buy A Participation Loan
Kevin Kesecker, vice president and chief lending officer for SECU of Maryland, offers advice on how to review packaged loans to make sure they are ...
A Strategy To Adopt A Younger Point Of View
Advisory roles are helping two credit unions engage millennial members.
Educational Partnerships Build Loyalty
A member-centric motto and financially sound community outreach helps Warren Federal Credit Union reach students at all levels.
Know Your Borrowers And Other Business Lending Best Practices
Leaders from Illinois-based 1st MidAmerica Credit Union share what an MBL program 10 years in the making looks like.
Co-Sourcing: How 3 Credit Unions Collaborate On Back-Office Ops
Communication and a shared perspective allow this consortium to gain efficiencies in areas that are scalable and manageable with clear metrics and service level agreements.
A G-U-I-D-E To Break Down Cubicle Walls And Encourage Collaboration
Why Lake Trust Credit Union ditched surveys and embraced open communication.
7 Tips To Staff Video Teller Machines
Finding the right employees to connect with members through video technology can be a challenge, but it doesn't have to be.
A Strategy To Build Business Intelligence Across A Credit Union
How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.
Selling Loans Keeps Production Engine Running Smoothly
Randy Gunderson, CFO for WSECU, discusses selling mortgages to Fannie Mae and participating consumer and commercial loans.