Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
A Big-Picture Approach To Financial Inclusion
A billboard contest from Financial Plus Credit Union has been a boon for BIPOC businesses owners in Michigan.
There’s More Than 1 Way To Make A Mortgage
An inclusive approach to home loans at Honor Credit Union helps the cooperative confront inequality across Michigan.
What Can ALICE Do For You?
Community financial institutions need an accurate understanding of financial hardships and local needs to develop effective solutions.
Want To Rethink Employee Engagement? Get An Outsider’s Opinion.
Air Force FCU is tapping healthcare talent in its new approach to recruiting, benefits, and engagement.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
The Evolution Of Leadership Development At Together Credit Union
A comprehensive program at the Missouri cooperative helps those outside its walls become better leaders, too.
The Rise Of The Member Experience Analyst
At Langley FCU, a designated role monitors member feedback and works across the organization to ensure the credit union meets expectations.
Dort Financial Branches Out To Florida As Flagler Credit Union
The Michigan-based cooperative is finalizing its acquisition of a community bank with West Palm Beach locations.
Give First-Time Auto Buyers Some Credit
A new program from American 1 Credit Union doesn’t let the lack of a credit score become an unsurmountable speed bump.
Equity In Lending Takes Center Stage For 2 Credit Unions
A pilot program aims to increase access to credit for people of color by bringing together multiple lenders to share data and practices as well ...