Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
Flexible Benefits Attract — And Keep — Top Talent
At Advancial, $750 goes a long way in helping employees manage surprise expenses.
Soldiers Sample A Credit Union Career At AmeriCU
An internship program at the New York cooperative helps military members transition into the civilian workforce.
A Big Day Of Giving For Golden 1 Credit Union
Along with GivingTuesday, the California cooperative takes part in an annual Sacramento-based event that supports local nonprofits.
4 Ways To Support Small Businesses Every Saturday
No need to wait until Nov. 26, credit unions can back local businesses any day off the year.
3 Ways To Foster Local Business And Create Lasting Community Impact
Credit unions are entering the incubator space to tap into the innovative mindset of local entrepreneurs.
Why Did BCU Reduce Fees And Form A Financial Wellbeing CUSO?
A shift toward a purpose-driven mindset has helped the Illinois cooperative drive sustainable growth while expanding operations.
Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
Wescom Gains International Reach With A New UCLA Partnership
A relationship with the university’s Dashew Center will help the California credit union reach incoming international students, some of whom have already joined the cooperative.
How 1 Foundation Tackles 2 Mandates
A new foundation from Excite Credit Union focuses on disaster relief and college savings to support its markets in California and North Carolina.
Buy Now, Pay Later The Member-Friendly Way
Advantage Plus has entered the BNPL arena and is crafting a solution to ensure members don't overextend themselves.