Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
United Bay Is Broadening Its Reach By Rebuilding Banking Deserts
The Michigan-based credit union is expanding across the state with some unintended help from for-profit banks.
A Hiring Strategy That’s Anything But Square
Verve turned a roadside billboard into a bold statement, piquing the interest of would-be employees and building brand awareness in the process.
3 Tactics To Drive Economic Empowerment
How a trio of California credit unions are helping communities and members take better control of their financial resources.
Making — And Measuring — A Difference In The Community
Self-Help taps multiple perspectives and systems to tell a meaningful, compelling story about its accomplishments.
OneAZ Is Expanding Financial Access To The Underbanked. Here’s How.
The Grand Canyon State cooperative is offering three new products to reach underbanked members and provide financial education for adults and young members alike.
Class Is Back In Session For Student Loan Payments
Payments and interest on federal student loans are set to resume following a three-year pause. Here’s how one credit union is preparing.
Micro Grants. Major Support.
A microgrant program from Verity Credit Union lifts up local nonprofits and other organizations.
How To Prepare For A Smooth Executive Transition
A new leadership duo at Montana CU — one from inside the credit union and one from outside the industry — share their thoughts on ...
How Did West Community Craft A Better Approach To Talent Management?
The cooperative’s focus on staff excellence stems from a 10-year journey of improving processes and performance.
ValleyStar Credit Union Taps Student Talent
A collaboration between the credit union and Virginia Tech is benefitting the credit union while also providing master’s degree candidates real-world business experience.