Savana Morie
A Rewards Program That Relies On Relationships, Not Usage
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the ...
The Case For Marketing That Doesn’t Lead With The Credit Union
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact ...
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to ...
What’s In A Name: Chief Strategic Enablement Officer
Risk gets a rebrand — and a bigger mandate — at MSUFCU, where a Strategic Enablement department helps initiatives move forward while keeping the organization ...
What’s In A Name: Chief People And Technology Officer
It’s not every day a technology leader takes over HR. Vantage West’s Rob Hoyle explains why the two disciplines are linked now more than ever.
How Lake Trust Turns Member Experiences Into Brand Strategy
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive ...
A New Product Playbook Is Driving Change At Premier Credit Union
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea ...
5 Tucson Credit Unions Join Forces For Affordable Housing
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
How 2 Credit Unions Reduce Recidivism 1 Class At A Time
Royal and American 1 credit unions share how their educational programs ensure incarcerated people are reentry ready.