Point Your Compass Toward Purpose
Great achievements start with individual resolve. So, commit to leading with purpose.
Great achievements start with individual resolve. So, commit to leading with purpose.
Wings Financial Credit Union’s Employee Pandemic Fund provides financial assistance to those affected by the coronavirus.
Community Choice Credit Union’s approach to financial services offers a lighter tone in serious times.
The Restaurant Challenge from the University of Kentucky FCU guarantees revenue for local businesses and a paycheck for their workers.
Three anecdotes show how Abound Credit Union is turning purpose into action in the Bluegrass State.
By sharing the stories of credit unions’ work and impact, we hope to ignite a passion for doing more.

The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.

Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.

Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.

As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.

Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.

Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.