Anatomy Of SouthPoint Financial Credit Union
The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
Credit unions reported positive year-over-year balance sheet growth for all first mortgage lending products in the third quarter of 2017.
As rosters at credit unions grow, it is important credit unions ensure members are fully using all their cooperatives have to offer.
At third quarter 2017, share growth was nearly 2 percentage points slower than last year’s rate.
Credit unions have now posted 17 consecutive quarters of double-digit auto loan growth.
When SouthPoint Financial opened several new locations in an expanded field of membership, it took the opportunity to update its branching strategy to reflect the needs of a new era.
The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
At second quarter, annual credit card balance growth has hit its highest rate in the past 11 quarters.
From a macro perspective, the auto industry is facing a headwind. On a positive note, credit union auto lending performance remains strong; the rate of growth, however, is a mixed bag.
Total operating revenue has increased 8.8% over the first six months of 2016. This continued the recent trend of accelerating revenue growth for credit unions.

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