Anatomy Of SouthPoint Financial Credit Union

The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.

Get Busy Living Or Get Busy Dying
A strong operation in rural Minnesota helps SouthPoint Financial Credit Union meet members where they are.
By Erik Payne

Farming For Autos
New economic realities pushed SouthPoint Financial to expand into other segments of its loan portfolio. Here’s how it handled the exponential growth that followed.
By Erik Payne

A Field Of Dreams For The Modern Age
When SouthPoint Financial opened several new locations in an expanded field of membership, it took the opportunity to update its branching strategy to reflect the needs of a new era.
By Erik Payne

With Gratitude

SouthPoint has a great story to tell, but its story doesn’t end here. In fact, the credit union has only just begun. Callahan Associates wants to thank the following individuals for sharing their time and insight so other credit unions might learn from SouthPoint’s successes and challenges.

Dick Nesvold, CEO

“When I joined SouthPoint, I hardly knew what a credit union was. I was a branch manager at a bank. Long story short, I took the job and found out that the values that I live by and how a credit union operates have a lot of synergy. It’s been a good journey.”
— Dick Nesvold, CEO




Jay Gostonczik, VP, Retail Services

“We’re responsible to our members to build a better, stronger organization with a solid bottom line. And our success is dependent on how we act and react to sometimes uncontrollable changes.” — Jay Gostonczik, VP, Retail Services





Patti Gohl, VP, Operations

“As an organization, we understand we have to invest in the right people, and they have to invest in themselves. That’s what we tell them: Invest in yourself because we are only going to benefit as an organization.” — Patti Gohl, VP, Operations





Troy Diedrich, VP, Marketing Development

“For us, it is about doing the right things for the right reason. That’s our vision. We think good things happen when you do the right thing for the right reason.” — Troy Diedrich, VP, Marketing Development





Mike Schmid, VP, Business Services

“When I worked in banking, I had to serve the customer and the shareholder, and what’s best for one is not always best for the other. That’s how I realized the credit union difference is really all about the member.” — Mike Schmid, VP, Business Services

December 1, 2017

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