Minnesota

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Physical Branch, Digital Service

Affinity Plus builds member engagement by focusing equally on a modern brick-and-mortar network plus the latest technologies for members and staff alike.
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For These Credit Unions, Financial Wellness Starts At Home

Jeanne D’Arc and Affinity Plus are driving financial wellness for staff with initiatives like emergency savings accounts and an employee-only branch.
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How One Credit Union Is Combatting The Lock-In Effect

Wings Credit Union unlocked opportunity in its mortgage portfolio by drawing in members with a desirable rate and a few other perks.
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Change Your Name. Blaze Your Trail.

After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
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Term Limits Build Governance Prowess At A Minnesota Credit Union

A new board strategy at Affinity Plus FCU results in new levels of engagement and diversity.
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2 Strategies To Inspire A New Generation Of Leaders

Desert Financial and Affinity Plus have taken different paths for the same end goal: positioning emerging leaders for success.
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Affinity Plus Goes All The Way For A Midway Neighborhood

The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
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AI Makes An Instant Impact At TruStone Financial

The Minnesota cooperative is only a few months into it but already seeing significant operational gains.
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Member Stories. Meaningful Connections.

How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
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Polar Plunge With A Purpose

Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
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