How To Deepen A SEG Relationship
This Minnesota credit union mixes marketing and message to revive relationships.
This Minnesota credit union mixes marketing and message to revive relationships.
Sooper Credit Union creates an intimate member rapport through personalized URLs.
Bipartisan support erases party lines for credit union advocates for regulatory relief.
Check out how these forward-leaning credit unions took advantage of a growing economy and responded to regulatory challenges to keep loans growing.
It took seven years for Eli Lilly Federal Credit Union to fully become Elements Financial Federal Credit Union. But its patience has paid off.
How a CEO change gave St. Cloud Federal Credit Union license to make a meaningful change.
In early 2015, the Minnesota credit union tapped retail branch staff to make cross-selling calls and build member relationships.
TopLine Federal Credit Union shares lessons learned and best practices for building a 501(c)(3) affiliate.
Wings Financial’s triple-digit annual increase in first mortgage originations is a guiding force in the North Star State.
Minnesota’s SPIRE FCU ran a tight operation to survive the recession. And when the economy turned around, the credit union had a plan in place to take its financials, its members, and its community to new heights.

New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.