How To Deepen A SEG Relationship
This Minnesota credit union mixes marketing and message to revive relationships.
This Minnesota credit union mixes marketing and message to revive relationships.
Sooper Credit Union creates an intimate member rapport through personalized URLs.
Bipartisan support erases party lines for credit union advocates for regulatory relief.
Check out how these forward-leaning credit unions took advantage of a growing economy and responded to regulatory challenges to keep loans growing.
It took seven years for Eli Lilly Federal Credit Union to fully become Elements Financial Federal Credit Union. But its patience has paid off.
How a CEO change gave St. Cloud Federal Credit Union license to make a meaningful change.
In early 2015, the Minnesota credit union tapped retail branch staff to make cross-selling calls and build member relationships.
TopLine Federal Credit Union shares lessons learned and best practices for building a 501(c)(3) affiliate.
Wings Financial’s triple-digit annual increase in first mortgage originations is a guiding force in the North Star State.
Minnesota’s SPIRE FCU ran a tight operation to survive the recession. And when the economy turned around, the credit union had a plan in place to take its financials, its members, and its community to new heights.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?