Minnesota

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All Eyes On MX

CreditUnions.com is all about MX this week.
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Great MX Doesn’t Just Happen — It Takes A Cross-Functional Team

A two-pronged testing process at TruStone Financial ensures a seamless member experience as the credit union rolls out new digital tools.
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Small Business Meets Big Community At City & County Credit Union

A longstanding program that spotlights small businesses and local organizations deepens ties and reinforces the credit union’s commitment to community prosperity.
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6 Ways To Structure An Analytics Role

Diverse job titles and responsibilities are helping leading institutions leverage data to make better decisions.
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A Creative Mortgage Solution Helps Members Move Forward

Wings Financial’s member-focused approach to lending helps it tackle high mortgage rates.
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Physical Branch, Digital Service

Affinity Plus builds member engagement by focusing equally on a modern brick-and-mortar network plus the latest technologies for members and staff alike.
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For These Credit Unions, Financial Wellness Starts At Home

Jeanne D’Arc and Affinity Plus are driving financial wellness for staff with initiatives like emergency savings accounts and an employee-only branch.
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How One Credit Union Is Combatting The Lock-In Effect

Wings Financial unlocked opportunity in its mortgage portfolio by drawing in members with a desirable rate and a few other perks.
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Change Your Name. Blaze Your Trail.

After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
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Term Limits Build Governance Prowess At A Minnesota Credit Union

A new board strategy at Affinity Plus FCU results in new levels of engagement and diversity.

5 Takeaways From Trendwatch

As the Federal Reserve cuts interest rates, credit unions are adapting in tandem, balancing membership needs with asset quality. This balance will be one of many topics discussed during Callahan’s quarterly Trendwatch webinar.

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5 Takeaways From NLCUP 2026

On-site coverage at the National Association of Latino Credit Union Professionals’ 2026 conference explores how representation, emotional experience, and community trust are converging to shape the future of credit unions.

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