Change Your Name. Blaze Your Trail.
July 15, 2024
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After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
Minnesota
Term Limits Build Governance Prowess At A Minnesota Credit Union
July 1, 2024
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A new board strategy at Affinity Plus FCU results in new levels of engagement and diversity.
2 Strategies To Inspire A New Generation Of Leaders
May 27, 2024
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Desert Financial and Affinity Plus have taken different paths for the same end goal: positioning emerging leaders for success.
Affinity Plus Goes All The Way For A Midway Neighborhood
April 29, 2024
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The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
AI Makes An Instant Impact At TruStone Financial
April 1, 2024
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The Minnesota cooperative is only a few months into it but already seeing significant operational gains.
Member Stories. Meaningful Connections.
February 19, 2024
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How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
Polar Plunge With A Purpose
January 1, 2024
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Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
How First Alliance Credit Union Solves Its Staffing Crunch While Driving Loan Growth
May 15, 2023
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ITMs and newly minted member experience advisors are the key to success at this Minnesota cooperative.
Wings Financial Scores Major Points With Its Amazon-Loving Members
December 12, 2022
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The Twin Cities cooperative is the first credit union to let members use their credit card points to shop with the e-commerce titan.
COVID Branches Are Here To Stay
August 29, 2022
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Retrofitted locations featuring full-service ITMs and biometric authentication helped First Alliance safely serve members during the pandemic and into today.
Change Your Name. Blaze Your Trail.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
Term Limits Build Governance Prowess At A Minnesota Credit Union
A new board strategy at Affinity Plus FCU results in new levels of engagement and diversity.
2 Strategies To Inspire A New Generation Of Leaders
Desert Financial and Affinity Plus have taken different paths for the same end goal: positioning emerging leaders for success.
Affinity Plus Goes All The Way For A Midway Neighborhood
The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
AI Makes An Instant Impact At TruStone Financial
The Minnesota cooperative is only a few months into it but already seeing significant operational gains.
Member Stories. Meaningful Connections.
How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
Polar Plunge With A Purpose
Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
How First Alliance Credit Union Solves Its Staffing Crunch While Driving Loan Growth
ITMs and newly minted member experience advisors are the key to success at this Minnesota cooperative.
Wings Financial Scores Major Points With Its Amazon-Loving Members
The Twin Cities cooperative is the first credit union to let members use their credit card points to shop with the e-commerce titan.
COVID Branches Are Here To Stay
Retrofitted locations featuring full-service ITMs and biometric authentication helped First Alliance safely serve members during the pandemic and into today.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.