Change Your Name. Blaze Your Trail.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
A new board strategy at Affinity Plus FCU results in new levels of engagement and diversity.
Desert Financial and Affinity Plus have taken different paths for the same end goal: positioning emerging leaders for success.
The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
The Minnesota cooperative is only a few months into it but already seeing significant operational gains.
How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
ITMs and newly minted member experience advisors are the key to success at this Minnesota cooperative.
The Twin Cities cooperative is the first credit union to let members use their credit card points to shop with the e-commerce titan.
Retrofitted locations featuring full-service ITMs and biometric authentication helped First Alliance safely serve members during the pandemic and into today.

The annual conference offered insights on why service organizations remain a strategic asset for credit unions and how collaboration, AI, and advocacy are shaping what comes next.

Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.

More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.

Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.

Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.

The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.

Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.

Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.