How One Credit Union Is Combatting The Lock-In Effect
August 4, 2024
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Wings Financial unlocked opportunity in its mortgage portfolio by drawing in members with a desirable rate and a few other perks.
Minnesota
Change Your Name. Blaze Your Trail.
July 15, 2024
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After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
Term Limits Build Governance Prowess At A Minnesota Credit Union
July 1, 2024
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A new board strategy at Affinity Plus FCU results in new levels of engagement and diversity.
2 Strategies To Inspire A New Generation Of Leaders
May 27, 2024
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Desert Financial and Affinity Plus have taken different paths for the same end goal: positioning emerging leaders for success.
Affinity Plus Goes All The Way For A Midway Neighborhood
April 29, 2024
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The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
AI Makes An Instant Impact At TruStone Financial
April 1, 2024
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The Minnesota cooperative is only a few months into it but already seeing significant operational gains.
Member Stories. Meaningful Connections.
February 19, 2024
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How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
Polar Plunge With A Purpose
January 1, 2024
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Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
How First Alliance Credit Union Solves Its Staffing Crunch While Driving Loan Growth
May 15, 2023
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ITMs and newly minted member experience advisors are the key to success at this Minnesota cooperative.
Wings Financial Scores Major Points With Its Amazon-Loving Members
December 12, 2022
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The Twin Cities cooperative is the first credit union to let members use their credit card points to shop with the e-commerce titan.
How One Credit Union Is Combatting The Lock-In Effect
Wings Financial unlocked opportunity in its mortgage portfolio by drawing in members with a desirable rate and a few other perks.
Change Your Name. Blaze Your Trail.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
Term Limits Build Governance Prowess At A Minnesota Credit Union
A new board strategy at Affinity Plus FCU results in new levels of engagement and diversity.
2 Strategies To Inspire A New Generation Of Leaders
Desert Financial and Affinity Plus have taken different paths for the same end goal: positioning emerging leaders for success.
Affinity Plus Goes All The Way For A Midway Neighborhood
The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
AI Makes An Instant Impact At TruStone Financial
The Minnesota cooperative is only a few months into it but already seeing significant operational gains.
Member Stories. Meaningful Connections.
How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
Polar Plunge With A Purpose
Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
How First Alliance Credit Union Solves Its Staffing Crunch While Driving Loan Growth
ITMs and newly minted member experience advisors are the key to success at this Minnesota cooperative.
Wings Financial Scores Major Points With Its Amazon-Loving Members
The Twin Cities cooperative is the first credit union to let members use their credit card points to shop with the e-commerce titan.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?