Member experience is about more than good service — it’s a foundation for long-term success. A meaningful member experience puts the “people helping people” philosophy into action, fosters loyalty and deeper relationships, and helps grow your business.
CreditUnions.com is all about MX this week. In the days ahead, keep your eyes peeled for:
- Why Canopy Credit Union is doubling down on financial counseling, with nearly 30% of its staff currently certified.
- How a two-pronged internal testing process at TruStone Financial ensures members have a seamless digital experience.
- How Solarity identified the characteristics of an ideal member and what it’s doing with this information.
- A ranked look at which credit unions across different asset sizes top the charts for member value.
- How a cohort of 16 leaders at First Financial of Maryland FCU is creating synergies in member experience from the front line to the contact center and beyond.
What about you? With consumer expectations changing at lightning speed, how is your credit union adapting to deliver an optimal member experience? Drop us a line, and we might feature your story on CreditUnions.com.
Member Value Matters Now More Than Ever. Economic uncertainty is pinching consumers’ wallets. Your institution might deliver value, but without a tangible way to measure it, it’s difficult to identify what’s working and where to focus. Callahan’s one-of-a-kind scoring system — Return Of The Member — quantifies member value and benchmarks it across the industry. Learn more today in this free download.
