Member Experience

Activating Growth: How Seamless Digital Account Opening Unlocks Younger Demographics, Member Engagement, and Operational Efficiency

Community Financial Credit Union, a $1.5B institution with over 83,000 members across Michigan, is on a mission to uplift its community, reach younger demographics, and deepen member relationships.   By modernizing its digital account opening experience with MANTL, Community Financial doubled its approval rate, eliminated fraud in the onboarding process, and created a frictionless member

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Features

What’s In A Name: Chief Delivery Officer

Need to optimize service delivery and member experience across branches and digital services? Maybe it’s time for a chief delivery officer.

Activating Growth: How Seamless Digital Account Opening Unlocks Younger Demographics, Member Engagement, and Operational Efficiency

Community Financial Credit Union, a $1.5B institution with over 83,000 members across Michigan, is on a mission to uplift its community, reach younger demographics, and ...
Partner Perspectives

Basic Checking Gets A Competitive Upgrade

Boost loyalty with lifestyle checking accounts that offer perks like telehealth, ID protection, and travel discounts.
Blogs

All Eyes On MX

CreditUnions.com is all about MX this week.
Features

Great MX Doesn’t Just Happen — It Takes A Cross-Functional Team

A two-pronged testing process at TruStone Financial ensures a seamless member experience as the credit union rolls out new digital tools.
Features

Better Member Experience? There’s A Class For That.

First Financial of Maryland is cultivating cross-functional leadership and breaking down silos through a hands-on experience designed to spark inspiration and unify culture around the ...
Partner Perspectives

3 Ways Data Is Transforming The Credit Union Member Experience

Data analytics help credit unions identify and serve unmet credit needs that result in enhanced member satisfaction and loyalty.
Partner Perspectives

Is Your Banking App Meeting Member Expectations?

Intuitive design, advanced security, and ongoing innovation helps credit unions secure their future in a financial industry full of tech-savvy members.
Features

Credit Unions Make Retirees’ Golden Years Brighter

Half of Americans are not ready for retirement, and with an uncertain economic environment, aging credit union members need their financial institutions more than ever. ...
Features

So, You Want To Use AI. Where Should You Start?

A senior technology leader at Interra Credit Union discusses being an “AI champion” and offers advice for credit unions starting their AI journey.
1Q25 Share Change By Product

5 Takeaways From Trendwatch

With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.

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CreditUnions.com
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