Member Experience

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6 Takes On Today’s Member Experience

Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Features

6 Takes On Today’s Member Experience: Ami Iceman Haueter

The CXO of MSUFCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Partner Perspectives

Rethinking Member Experience: The Hidden Power Of Card Issuing

Card program infrastructure is shaping how credit unions introduce and refine products, not just how they process transactions.
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No Branches? No Problem! Alliant Delivers The Cooperative Difference Digitally.

The Illinois credit union uses culture, "wow" moments, and data to drive member loyalty.
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6 Takes On Today’s Member Experience: Jimmy Lovelace

The CXO of Community First Credit Union of Florida talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Features

The 3 C’s Of Contact Center Success

How communication, culture, and career opportunities shape high-performing credit union contact centers.
Features

What’s In A Name: AVP Of Member Insights

At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
Features

A Rewards Program That Relies On Relationships, Not Usage

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

2026 Innovation Series: Digital Member Engagement

Come and find the newest member engagement innovations in the credit union space

2026 Innovation Series: Employee Enablement For Better Member Experience

Come and find the newest member experience innovations in the credit union space
From left: Dave Valentine, chief lending and strategy officer at Illinois-based Consumers Credit Union, and his dad, Mike Valentine, CEO of BCU.

A Credit Union Bond Beyond Bloodlines

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

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Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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