6 Takes On Today’s Member Experience: Ami Iceman Haueter
The CXO of MSUFCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
The CXO of MSUFCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Card program infrastructure is shaping how credit unions introduce and refine products, not just how they process transactions.
The Illinois credit union uses culture, “wow” moments, and data to drive member loyalty.
The CXO of Community First Credit Union of Florida talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
How communication, culture, and career opportunities shape high-performing credit union contact centers.
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Come and find the newest member engagement innovations in the credit union space
Come and find the newest member experience innovations in the credit union space
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?