Member Experience

Culture

When Everyone Owns The Member Experience, No One Does

Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
Features

6 Takes On Today’s Member Experience

Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Ami Iceman Haueter, MSUFCU
Features

6 Takes On Today’s Member Experience: Ami Iceman Haueter

The CXO of MSUFCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Amir Wain, i2c Inc.
Credit Cards

Rethinking Member Experience: The Hidden Power Of Card Issuing

Card program infrastructure is shaping how credit unions introduce and refine products, not just how they process transactions.
Features

No Branches? No Problem! Alliant Delivers The Cooperative Difference Digitally.

The Illinois credit union uses culture, wow moments, and data to drive member loyalty.
Jimmy Lovelace, Community First Credit Union of Florida
Features

6 Takes On Today’s Member Experience: Jimmy Lovelace

The CXO of Community First Credit Union of Florida talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Arizona

The 3 C’s Of Contact Center Success

How communication, culture, and career opportunities shape high-performing credit union contact centers.
Circular infographic showing the role of an AVP of member insights, with a central headshot surrounded by segments representing strategy, analytics, relationships, and member insight responsibilities.
Features

What’s In A Name: AVP Of Member Insights

At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
Diagram illustrating Nuvision Credit Union’s Added Advantage rewards program, showing how using multiple products and services builds a score that unlocks benefits such as lower loan rates, cash-back rewards, and fee waivers.
California

A Rewards Program That Relies On Relationships, Not Usage

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Industry Webinars

2026 Innovation Series: Digital Member Engagement

Come and find the newest member engagement innovations in the credit union space

Future Bets For Fintech

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

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