Anatomy Of SouthPoint Financial Credit Union
The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
Credit unions reported positive year-over-year balance sheet growth for all first mortgage lending products in the third quarter of 2017.
As rosters at credit unions grow, it is important credit unions ensure members are fully using all their cooperatives have to offer.
At third quarter 2017, share growth was nearly 2 percentage points slower than last year’s rate.
Credit unions have now posted 17 consecutive quarters of double-digit auto loan growth.
When SouthPoint Financial opened several new locations in an expanded field of membership, it took the opportunity to update its branching strategy to reflect the needs of a new era.
The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
At second quarter, annual credit card balance growth has hit its highest rate in the past 11 quarters.
From a macro perspective, the auto industry is facing a headwind. On a positive note, credit union auto lending performance remains strong; the rate of growth, however, is a mixed bag.
Total operating revenue has increased 8.8% over the first six months of 2016. This continued the recent trend of accelerating revenue growth for credit unions.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.