Anatomy Of SouthPoint Financial Credit Union
The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
Credit unions reported positive year-over-year balance sheet growth for all first mortgage lending products in the third quarter of 2017.
As rosters at credit unions grow, it is important credit unions ensure members are fully using all their cooperatives have to offer.
At third quarter 2017, share growth was nearly 2 percentage points slower than last year’s rate.
Credit unions have now posted 17 consecutive quarters of double-digit auto loan growth.
When SouthPoint Financial opened several new locations in an expanded field of membership, it took the opportunity to update its branching strategy to reflect the needs of a new era.
The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
At second quarter, annual credit card balance growth has hit its highest rate in the past 11 quarters.
From a macro perspective, the auto industry is facing a headwind. On a positive note, credit union auto lending performance remains strong; the rate of growth, however, is a mixed bag.
Total operating revenue has increased 8.8% over the first six months of 2016. This continued the recent trend of accelerating revenue growth for credit unions.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.

St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.