2025 Credit Card Market Insights And To-Dos
Questions and recommendations to help credit unions improve the management and evaluation of their credit card portfolio.
Questions and recommendations to help credit unions improve the management and evaluation of their credit card portfolio.
How exiting non-core business lines has helped UFCU sharpen its edge in consumer banking and build a future-ready organization.
SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in a competitive market.
Ignoring the financial needs of small and medium-sized businesses could mean ignoring the needs of your communities
First Financial of Maryland is cultivating cross-functional leadership and breaking down silos through a hands-on experience designed to spark inspiration and unify culture around the member experience.
A longstanding program that spotlights small businesses and local organizations deepens ties and reinforces the credit union’s commitment to community prosperity.
Regardless of what’s going on politically, the needs for education financing won’t wait.
The Texas cooperative takes fun and philanthropy to the next level with a real-world business challenge that raised more than $57,000 for charity in one semester alone.
Data analytics help credit unions identify and serve unmet credit needs that result in enhanced member satisfaction and loyalty.
Intuitive design, advanced security, and ongoing innovation helps credit unions secure their future in a financial industry full of tech-savvy members.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
A radical shift is taking place in the way consumers move money and engage with their financial institution.

How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.