New Year’s Resolution: Build A Better Member Onboarding Program
BECU used member insights to rebuild its onboarding process, acclimating members to the credit union in one-third of the time.
BECU used member insights to rebuild its onboarding process, acclimating members to the credit union in one-third of the time.
The credit union deposit portfolio is in flux. The industry’s loan performance has gone gangbusters the past several quarters, driving the loan-to-share ratio to its highest point in the past decade. In addition, continued raises to the fed funds rate has required strategic conversations on product pricing. This year, CreditUnions.com readers keyed into deposit stories.
Here are seven savvy ways credit unions across the land upped their member experience game in 2018, and shared their experience and learnings with their peers on CreditUnions.com.
Nine of the most popular HR articles and blogs run on CreditUnions.com in 2018.
In a changing economic environment, this guiding framework helps institutions determine where they want to go and how to get there.
Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.
Debra O’Bryan helps employees be the best version of themselves at CommunityAmerica Credit Union.
A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
A self-built program at Silver State Schools gives homebuyers a break and provides realtors another avenue to source clients.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.