Successfully promoting and growing a card program requires a multi-faceted approach: new accounts, existing accounts, and inactive account all need your attention. This session will offer segmentation and marketing approaches that work at a credit union scale, and will include specific marketing campaign examples of what works (and what doesn’t).
Every credit card program exists within a challenging competitive environment and overall economy. This first session will set the stage for the year, providing background on what the largest issuers are doing, what economic forces are in play, and what challenges are most important to credit union card issuers. As always, we look to identifying our advantages and ensuring we know how to make the
Kemba’s automated indirect decisioning engine reduces the work load of human underwriters while improving the member experience.
As more credit unions opt to expand their operations via bank acquisitions, best practices and solid advice emerge.
Counseling and lending go hand-in-hand in Border FCU’s financial empowerment program.
The CEO of Affinity Plus discusses the importance of transparency, the benefit of leading a different kind of team, and the power behind the movement’s voices.
Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.
The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
Jeanne D’Arc serves members of all incomes with one goal in mind: Help them better their financial lives.
How Jeanne D’Arc makes a difference to those it serves.
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
How can credit unions stay true to their mission while evolving to meet modern needs?
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.