Features

Product Set Design: Pricing, Rewards, and Overall Value

In the battle to maintain relevance to your members, credit unions need to continually reassess the value provided by their credit card products. “Lowest Rate” is rarely enough (or even best). Understanding different member needs, segmenting your product set accordingly and targeting the value propositions carefully a credit union can increase penetration, grow its program, best serve individual m

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Credit Card Management School: Card Marketing

Successfully promoting and growing a card program requires a multi-faceted approach: new accounts, existing accounts, and inactive account all need your attention. This session will offer segmentation and marketing approaches that work at a credit union scale, and will include specific marketing campaign examples of what works (and what doesn’t).

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Credit Card Management School: Market Review

Every credit card program exists within a challenging competitive environment and overall economy. This first session will set the stage for the year, providing background on what the largest issuers are doing, what economic forces are in play, and what challenges are most important to credit union card issuers. As always, we look to identifying our advantages and ensuring we know how to make the

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Dave Larson On Leadership

The CEO of Affinity Plus discusses the importance of transparency, the benefit of leading a different kind of team, and the power behind the movement’s voices.

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The Thread That Binds

Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.

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Features

Measuring and Managing Your Credit Card Program Profitability

To keep your card program healthy, an understanding of current profitability levels and long-term pressures is critical. This session provides the tools, models, and techniques ...
Features

Product Set Design: Pricing, Rewards, and Overall Value

In the battle to maintain relevance to your members, credit unions need to continually reassess the value provided by their credit card products. "Lowest Rate" ...
Features

Credit Card Management School: Card Marketing

Successfully promoting and growing a card program requires a multi-faceted approach: new accounts, existing accounts, and inactive account all need your attention. This session will ...
Features

Credit Card Management School: Market Review

Every credit card program exists within a challenging competitive environment and overall economy. This first session will set the stage for the year, providing background ...
Features

The Search For The ‘Fat Middle’

Kemba’s automated indirect decisioning engine reduces the work load of human underwriters while improving the member experience.
Features

3 Stories Of Bank Acquisition

As more credit unions opt to expand their operations via bank acquisitions, best practices and solid advice emerge.
Features

A Path To Financial Independence

Counseling and lending go hand-in-hand in Border FCU’s financial empowerment program.
Features

Dave Larson On Leadership

The CEO of Affinity Plus discusses the importance of transparency, the benefit of leading a different kind of team, and the power behind the movement’s ...
Callahan Collections

The Thread That Binds

Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.
Anatomy Series

Anatomy Of Jeanne D’Arc Credit Union

The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
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