How To Sell To Today’s Credit Unions (Intro)
This series will provide tips, tricks, and insights from Callahan that’ll help you successfully sell to credit unions.
This series will provide tips, tricks, and insights from Callahan that’ll help you successfully sell to credit unions.
An active first time home buyer program is a great way to ensure a healthy purchase mortgage volume throughout the year. And, recent efforts aimed at bringing FTHB into the market along with record low interest rates have attracted more interest than ever.
Altra FCU’s after-hours sessions turns potentially dry presentations into a happy hour for would-be homeowners.
How credit unions can transform members’ in-branch experience with multi-function hardware for document management, review, and electronic signatures.
OneAZ Credit Union’s “data lake” provides a single, comprehensive view of member relationships.
The hottest employee benefit of 2017 could be a new opportunity for credit unions.
A new strategy at Purdue Federal has delivered a $1.5 million bump in interest income and an anticipated 3-basis-point jump in ROA.
The Tennessee credit union established an enterprise risk committee in 2016 to involve stakeholders and business lines in strategic conversations.
In this Q&A, Terry Settle of Old Ocean FCU talks about serving as a remote CEO, the range of opportunities the model has presented, and the similarities with the models of larger credit unions.
Yolo FCU wants new hires to fully understand its brand from the get-go, so it moved employee onboarding from HR to marketing.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.