Griff O’Brien On Leadership
Griff O’Brien, senior vice president and chief membership officer at Advantis Credit Union, details his recipe for cultural success at a large credit union.
Griff O’Brien, senior vice president and chief membership officer at Advantis Credit Union, details his recipe for cultural success at a large credit union.
LAFCU implemented interactive teller machines nearly three years ago. How did the Michigan cooperative encourage members and employees to adopt this new technology?
If you want to measure your website’s ROI, start tracking conversion instead of consumption.
Experienced credit unions share how to avoid the glare of the sun and the freeze of the member when introducing interactive teller machines.
The right employees ensure positive experiences while a preview of the technology produces enthusiastic member advocates.
Stronger credit union-auto dealer partnerships can save members money and strengthen an institution’s bottom line.
American consumers have regained their taste for cars, and credit unions are doing their part to become the lender of choice.
Competitiveness, income, risk, and engagement drive four distinct pricing models.
Credit unions pay good money for cutting-edge products and services. Here’s how they can avoid being shortchanged upon delivery.
In this Q&A, Kristen E. Edmundson, vice president of audit and compliance at Purdue Federal Credit Union, shares her perspectives on pain points, best practices, and the future of vendor management.

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How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.

As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.