Analytics And Marketing In The Era Of Big Data
October 5, 2015
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How the right data analytics can empower credit unions to target members with offers that offer timeliness and real value.
Features
Engage Your Members With A Strong Cardmember Marketing Lifecycle Program
October 5, 2015
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A key to success with a credit card program is a strong cardmember lifecycle marketing strategy.
How To Bank On Social
October 5, 2015
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Surveys show Facebook, Twitter not being used effectively enough to reach consumers where they digitally live.
Hilary Eisbrenner On Leadership
September 30, 2015
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Hilary Eisbrenner, chief financial officer at Keesler Federal Credit Union, shares thoughts on leadership, industry challenges, team-building, and dream-following.
How Advanced Credit Scoring Tools Can Drive Auto Lending Growth
September 28, 2015
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East Idaho Credit Union uses analytics to boost indirect lending by almost 60%.
How To Entice Members To Choose Fee Over Free
September 28, 2015
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An account that pays members up to $200 a year in merchant rebates plus unlimited cash back rewards on signature-based debit card transactions has helped members at One Nevada ease into new checking options.
How Elements Financial Uses Health Savings Accounts To Spur Deposit Growth
September 28, 2015
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HSAs help Elements Financial deepen relationships with select employer groups and improve the financial health of its membership base.
The Big GiveBack
September 21, 2015
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Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.
Investment Trends Update From TRUST
September 21, 2015
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Lower cash balances drive longer average life as derivatives usage slowly grows.
Compensating Directors: What’s Fair And What’s Foul?
September 21, 2015
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Here’s a list of specific ways that credit unions can and cannot compensate their board volunteers.
Analytics And Marketing In The Era Of Big Data
How the right data analytics can empower credit unions to target members with offers that offer timeliness and real value.
Engage Your Members With A Strong Cardmember Marketing Lifecycle Program
A key to success with a credit card program is a strong cardmember lifecycle marketing strategy.
How To Bank On Social
Surveys show Facebook, Twitter not being used effectively enough to reach consumers where they digitally live.
Hilary Eisbrenner On Leadership
Hilary Eisbrenner, chief financial officer at Keesler Federal Credit Union, shares thoughts on leadership, industry challenges, team-building, and dream-following.
How Advanced Credit Scoring Tools Can Drive Auto Lending Growth
East Idaho Credit Union uses analytics to boost indirect lending by almost 60%.
How To Entice Members To Choose Fee Over Free
An account that pays members up to $200 a year in merchant rebates plus unlimited cash back rewards on signature-based debit card transactions has helped ...
How Elements Financial Uses Health Savings Accounts To Spur Deposit Growth
HSAs help Elements Financial deepen relationships with select employer groups and improve the financial health of its membership base.
The Big GiveBack
Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.
Investment Trends Update From TRUST
Lower cash balances drive longer average life as derivatives usage slowly grows.
Compensating Directors: What’s Fair And What’s Foul?
Here’s a list of specific ways that credit unions can and cannot compensate their board volunteers.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.