PUBLICATION DATE: Apr. 2015
Facebook had an average 829 million online and 654 mobile daily active users in June 2014. Twitter boasts 271 million monthly active users, 78% of which are on mobile. Social media is a juggernaut, and the potential to reach young adults here is a marketer’s dream. Despite the difficulty in calculating return on investment, the marketing dollars spent on social media continue to grow. In 2012, companies spent $3.4 billion on social media advertising; that could climb to $8 billion in 2015. You must be prepared for this brave new world. That’s why this Callahan Collection offers best practices on how to turn online and social media channels into a marketing tool.