The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.
Alexey Krasnoriadtsev, CEO of Boucoup, a family banking platform for community financial institutions, discusses how credit unions can build lasting relationships with young members by engaging them in financial systems designed for their well-being. The conversation highlights the importance of reaching younger generations early rather than waiting until they are established adults with credit histories.
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Callahan & Associates spotlights credit unions that return more value to members.
A 55+ member club is helping the Minnesota cooperative strengthen long term relationships, support active aging, and rethink how it serves members later in life.
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.