Members

Stocking Every Aisle With Financial Opportunity

Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.

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5 Takeaways From Trendwatch 2Q 2025

The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.

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Features

Stocking Every Aisle With Financial Opportunity

Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering ...
Blogs

U.S. Consumers Present A Mixed Bag Of Future Financial Sentiment

Recent studies reveal a slight uptick in optimism, but a growing share of Americans expect their finances to worsen during the next year.
Blogs

Financial Wellbeing Isn’t What You Think It Is

Financial wellbeing isn’t about budgets or education; it’s about trust, confidence, and a sense of control.
Blogs

5 Takeaways From Trendwatch 2Q 2025

The U.S. economy is throwing up mixed signals, but America's credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a ...
Features

7 Smart Loans For Life’s Big Moments

From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Blogs

5 Graphs That Explain Credit Union Loan Growth In 2025

A changing economic climate is reshaping consumer borrowing patterns, presenting new challenges and opportunities for credit union lenders.
Features

Best Of 2025 (So Far): Fostering Financially Strong Credit Unions

Revisiting some of the unique strategies financial cooperatives are using to drive long-term success and sustainable organic growth.
Industry Insights

Credit Union Savers Favor Flexibility Over Returns

Members are changing the way they deposit their money, saving more and opting for lower-yielding, more liquid account types.
Industry Insights

Quarterly Market Snapshot And Two-Year Financial Statement (1Q 2025)

Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement ...
Credit Union Industry Commentary

What Can Credit Unions Learn From Rocket Mortgage?

The mortgage lender’s latest ad isn’t just smart marketing; it’s a challenge to credit unions to step up their storytelling game and connect with members ...
Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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