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Innovative Card Solutions Enhance Member Engagement And Deliver Exceptional Value

A Q&A with the credit card manufacturing company reveals skills and best practices that set it apart.

At Perfect Plastic Printing, our customer service representatives (CSRs) take ownership of the relationship from start to finish for each customer and project. We collaborate closely with our design, manufacturing, and production teams, meeting daily to ensure each project progresses as expected. Our CSRs have an impressive average tenure of 15 years, reflecting their deep industry knowledge and commitment to excellence.

How does Perfect Plastic Printing ensure exceptional customer service for credit unions?

Perfect Plastic Printing: To ensure we deliver exceptional service, each CSR manages just seven to nine clients, with a strict cap of 10. This strategy, enhanced by assigning three CSRs to each account, provides built-in redundancy that ensures consistent expertise and uninterrupted support for your business and projects. For clients using our card personalization services, we offer an additional layer of support by assigning a specialized CSR to handle card personalization aspects. This ensures meticulous attention to every detail of your project.

Our customer service extends beyond project fulfillment. Our CSRs remain dedicated to their customers long after fulfillment, maintaining the relationship and providing ongoing support whenever needed. We offer personalized status updates and quarterly business reviews to keep you informed about your projects. This dedication to comprehensive, personalized service has earned us a reputation for having the highest level of customer service in the industry, evidenced by our 100% on-time delivery status and 96% early delivery rate.

What are the core values and culture that drive Perfect Plastic Printing?

PPP: Our core values and culture are deeply rooted in our history as a family-owned business. Our commitment to excellence, innovation, and ethical responsibility drives us forward. We strive to offer the highest quality products and services, continuously pushing the envelope with the latest technologies.

Our ethical responsibility is evident in our strong environmental, social, and governance (ESG) policies. We prioritize sustainable practices in our operations, aligning with the ethical standards of credit unions and reinforcing our mutual commitment to responsible and environmentally conscious business practices.

Can you elaborate on the innovative solutions PPP offers to credit unions?

PPP: Innovation is at the core of PPP’s offerings. We provide several advanced solutions tailored

to benefit credit unions, including:

  • Dynamic CVV: Our dynamic CVV technology represents a significant advancement in card security. Traditional credit and debit cards have a static CVV (card verification value) code printed on the back of the card, which remains the same throughout the card’s lifespan. This static nature makes it vulnerable to theft and misuse if the card information is compromised. Dynamic CVV, however, periodically changes the CVV code, either through a small display on the card or through an accompanying mobile app. Each transaction generates a new CVV code, making it much harder for fraudsters to use stolen card information. This technology enhances security by ensuring that even if card data is intercepted, it becomes useless within a short period, drastically reducing the risk of fraud.
  • Biometrics: We integrate biometric authentication, such as fingerprint and facial recognition, providing an added layer of security and convenience for members. Biometrics ensure only authorized users can complete transactions, enhancing security and ease of use.
  • Unique Loyalty Program: Our loyalty program — powered by Triple-PPP Merchant Solutions Program — stands out by offering merchant-funded rewards. This innovative program allows credit unions to offer unique benefits through a QR code system. Members can quickly activate their cards and start enjoying rewards from a variety of local and national merchants. This program drives top-of-wallet usage, offers targeted benefits, and provides measurable ROI for merchants.

How does PPP’s loyalty program work and what are its benefits?

PPP: Our loyalty program is designed to enhance member engagement and offers the following significant benefits:

  1. Merchant Funded Rewards: Credit Unions pay a maintenance fee while merchants fund the rewards, lowering costs and speeding up market entry.
  2. Quick Activation: Members can activate their cards by scanning a QR code, allowing them to start earning and using rewards immediately.
  3. Targeted Offers: The program includes both local and national merchants, providing customized benefits that cater to member preferences.
  4. Enhanced Member Engagement: By incentivizing members to make specific transactions, credit unions can drive higher card usage and loyalty. For example, members might receive rewards for making three transactions within 10 months.
  5. Proven ROI: Merchants can track specific transactions linked to the loyalty program, providing clear metrics for marketing effectiveness and return on investment.

How is PPP committed to the environment through responsible card production and eco-friendly practices?

PPP: At Perfect Plastic Printing, our vision is clear: to be the most eco-friendly card producer in the United States. Today, we’re excited to share how our commitments in reducing our carbon footprint, enhancing our manufacturing practices, and innovations in card production are setting new standards in environmental stewardship.

  1. Carbon Footprint: Our journey towards carbon neutrality is bold and science-driven. We’ve achieved carbon neutrality across all operations, making every card produced at our facility environmentally considerate. By revolutionizing efficiency, incorporating solar power, and offsetting unavoidable emissions, we’ve managed a 55.7% decrease in electricity usage.
  2. Manufacturing Practices: Sustainability is woven into every aspect of our manufacturing process. From advanced recycling techniques to smart material selection, every step is designed to protect our planet. With 92% of our waste being recycled and a strong push toward using 100% recycled PVC by the third quarter of 2025, we are committed to reducing our environmental impact. Our inks are 100% UV-curable, reducing volatile organic emissions and safeguarding our environment.
  3. Card Production: Our commitment to the environment is reflected in every card issued. Our initiatives focus on reducing waste, optimizing resources, and pioneering new sustainable materials. We provide eco-friendly card options such as biodegradable materials and wood, alongside comprehensive scrap reduction programs, ensuring our products are both sustainable and secure. By partnering with Perfect Plastic Printing, you align with a leader in sustainable manufacturing. Together, we can offer your customers a product that’s not just innovative but also environmentally responsible. We’re not just making cards — we’re making a difference.

 

What future innovations can credit unions expect from PPP?

PPP: Looking ahead, PPP is committed to developing and deploying new technologies to meet the evolving needs of credit unions and their members. In the next six months, we plan to expand our dynamic CVV and biometric solutions to new sectors, including institutional and healthcare access cards. These innovations will further enhance security, convenience, and member satisfaction.

By partnering with PPP, credit unions can leverage our commitment to service, innovation, and core values to deliver exceptional value to their members, stay ahead of industry trends, and align with ESG policies that reflect their ethical commitments.

This article is sponsored by a recognized solutions provider in the credit union industry. Callahan & Associates does not endorse vendors or the solutions they offer, and the views and opinions offered here might not reflect those of Callahan. If you are interested in contributing an article on CreditUnions.com, please contact the Callahan team at ads@creditunions.com or 1-800-446-7453.
June 10, 2024
CreditUnions.com
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