Youth accounts aren’t just a nice-to-have anymore — they’re essential for long-term credit union growth. That’s where Boucoup, a SaaS platform from BankingON, comes in.
Designed specifically for credit unions, Boucoup turns youth accounts into high-engagement, revenue-generating tools that deepen relationships and build long-term member value.
Boucoup shrinks the generation gap by giving teens real-world financial experience managing loans, completing chores for allowance, and engaging with TikTok-style financial videos while giving parents full oversight through a simple, intuitive interface.
It’s not just about education, though, it’s a system for forming financial habits that keep members loyal for life.
Fully white-labeled and integrated with a credit union’s core system, this powerful SaaS app keeps the credit union brand front and center, its data secure, and its deposits in-house.
What is Boucoup? How do you support credit unions?
BOUCOUP: Boucoup supercharges youth accounts to drive revenue, increase deposits, and fuel long-term growth while keeping credit unions in full control of the member relationship. Parents manage allowances, savings, and spending, while teens gain real-world financial skills through interactive tools, practice loans, and gamified education.
The SaaS platform integrates with credit union core systems and card programs to ensure the institution stays at the center of the experience. By deepening family engagement and increasing card usage, Boucoup transforms youth accounts into a powerful revenue engine that helps future-proof the credit union.
How has the perspective on youth banking changed over time?
BOUCOUP: With the average credit union member now 52 years old, there’s real urgency to attract younger generations. Youth accounts were once considered a financial drain, but with stronger interchange and higher average balances, they’ve become a smart investment.
Today’s parents want tools that help their kids learn money skills in a real-world context. Many credit unions haven’t had an effective solution until now. Boucoup helps retain family deposits and sets the foundation for future loan growth and multi-generation membership.
Why should credit unions view financial education as an investment?
BOUCOUP: Teens spend $35–$60 weekly on food, clothes, and games. For credit unions that onboard 10,000 teens, interchange alone can generate more than $20 million annually.
Boucoup was built to help credit unions turn that economic activity into long-term value while supporting financial education and creating lifelong, revenue-generating members.
How does Boucoup engage entire families, not just teens?
BOUCOUP: Boucoup is designed for the whole family. Parents get a seamless way to oversee and guide their kids’ financial habits within the credit union — no extra apps or accounts required.
This eliminates friction and boosts engagement. Parents stay connected to the credit union while their children build healthy financial routines. That continuity leads to stronger retention and deeper relationships as young members age into independent consumers of their own.
What features of Boucoup enhance financial education?
BOUCOUP: Boucoup prioritizes experiential learning. Teens learn financial concepts — like budgeting and loans — by doing, not just reading. Features include:
- “Money Shorts” — Brief, TikTok-style videos on financial literacy.
- Practice Loans — Including the “Loan from a Parent” feature.
- Chore-Based Earning — Kids complete tasks to receive allowance.
These tools help build real-world understanding in ways that are fun, natural, and age-appropriate.
How does Boucoup create long-term value for credit unions?
BOUCOUP: Boucoup keeps deposits, interchange, and relationships within the credit union. This closed-loop system pays for itself over time, offering long-term profitability while supporting family-focused, community-based banking.
It also creates a flywheel: parents onboard their teens, who grow into adults and eventually bring in their own families. That generational continuity strengthens the credit union’s ecosystem.
What sets Boucoup apart from other family banking apps?
BOUCOUP: Boucoup isn’t a one-size-fits-all app. It’s built around how kids actually learn: by doing. Most teens won’t read articles or take quizzes, but they will complete tasks, make transfers, and learn from short videos.
Features like “Money Shorts” and “Loan from a Parent” promote financial literacy through daily interactions. This approach helps teens build confidence while making the transition to adult membership feel seamless.
How does Boucoup help retain deposits and drive loan growth?
BOUCOUP: Boucoup strengthens the institution by keeping the entire family engaged. It prevents funds from drifting to fintechs by making the credit union the hub both for parents and kids.
Since parents manage their child’s finances through Boucoup, it also creates natural moments to promote relevant products — like auto loans or credit cards — when families need them. With millennial parents in their prime borrowing years, this is a high-value demographic for credit unions to engage.
What results have credit unions seen using Boucoup?
BOUCOUP: Engagement across the platform is strong. Some key metrics:
- High Login Activity — Children log in 11x/month, parents 6x/month.
- Meaningful Actions — 68% of sessions include activity, such as transfers, chores, videos, etc.
- Video Retention — 37% of users watch multiple “Money Shorts” in a single session.
- Chore Completion — 98% of assigned chores are completed within 30 days.
This level of engagement signals not only usage but also value delivered to families and the credit union.
How is the Boucoup app deployed?
BOUCOUP: Boucoup integrates directly with a credit union’s core and card programs. No new systems or logins are required, enhancing operational lift and simplifying adoption.
Because the platform runs within the cooperative’s infrastructure, all deposits, data, and relationships stay with the credit union and not with a third-party fintech.
How can credit unions learn more?
BOUCOUP: To schedule a demo, visit boucoup.com/learn-more, or reach out to Kenny Stivers, director of sales and marketing, at kenny@bankingon.io.
