Anatomy Of GreenState Credit Union

The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.

GreenState Credit Union is the largest credit union in the state of Iowa. For the past two decades, the credit union has grown immensely despite the best, public efforts from financial adversaries due to its lending focus and lean operations. But for all the success, further potential exists, and the Hawkeye State cooperative is making further investments to reach greater heights.

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Grow Big Or Go Home
Lean operations and superior staff help Iowa’s GreenState Credit Union achieve impressive growth despite adversaries’ best efforts.
By Erik Payne

What Does It Mean To Run Lean?
Ten data points illustrate GreenState Credit Union’s approach to operations.
By Erik Payne

A Lean, Green Lending Machine
Iowa’s largest credit union has spent nearly two decades becoming the state’s go-to-lender. How did it get here? And what comes next?
By Erik Payne

4 Areas Of Opportunity For GreenState Credit Union
The Iowa cooperative has had to address plenty of hurdles on the road to becoming the largest financial cooperative in the Hawkeye State. As it looks ahead, more stand out.
By Erik Payne

April 1, 2021

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