CEO Onboarding: Jeff Carpenter, WEOKIE FCU
This installment of “CEO Onboarding” touches base with an industry veteran to discuss starting out young in the credit union movement and being present for members’ milestone moments.
This installment of “CEO Onboarding” touches base with an industry veteran to discuss starting out young in the credit union movement and being present for members’ milestone moments.
Gruber’s transition to CEO of UVA Community Credit Union brought leadership challenges, cultural shifts, and strategic transformations that all highlight the importance of decisive leadership.
The first-time CEO leans on her experience, her network, and, last but hardly least, her talented staff to chart the future for the East Tennessee cooperative.
A veteran CEO is onboarded once again and shares how he — and the process — have evolved.
Transparency, empowerment, and clarity of mission helped James McBride make the most of his first year as chief executive.
Showing up as her true self helped Tonita Webb navigate her first foray into the corner office as CEO of Seattle’s Verity Credit Union.
A newly minted chief executive uses intentional listening to build connections and spark growth at his Michigan cooperative.
Listen before acting, and honor the past while embracing the future — words of wisdom to help a new chief executive settle into the role.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?