Credit Cards

Deepening Member Relationships with Affinity Cards

Credit unions enjoy a historical strength through their affiliation with organizations that are integral to their members’ lives. The affiliation may be through the company they work for, a military branch, or an organization they are associated with. One way to reinforce this affiliation is through an affinity credit card that is branded with the credit union’s logo, but also contains imagery rel

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Staying One Step Ahead of Card Fraud

Vermont State Employees Credit Union ($440M, Montpelier, VT) is always looking to protect their members from various forms of fraud, without inconveniencing them.
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You Have Chosen … Wisely

Purdue Federal procures longer lasting financial relationships with its affinity card product.
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Deepening Member Relationships with Affinity Cards

Credit unions enjoy a historical strength through their affiliation with organizations that are integral to their members' lives. The affiliation may be through the company ...
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Procuring more than Office Supplies: Small Businesses Demand Flexibility in Payment Options

One of the many challenges of running a business of any size is properly allocating and managing corporate purchases. Although company checks and business credit ...
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Waking Up to the Potential of Credit Cards

Turning around a card portfolio is possible. As Community First Credit Union highlights, devoting time and energy to a program can deliver results.
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When it Comes to Credit Card Growth, They Hit the Bull’s Eye

Bull's Eye Credit Union has realized over 50 percent growth in its credit card loans last year. Find out the top ten credit unions by ...
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How Pentagon Builds Credit Card Loyalty

Between common-interest affinity programs, low rates, and monthly cash back rewards, Pentagon has clearly put the member first in credit card lending.
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DuPont Community Grows Credit Cards without Losing its Marbles

DuPont Community Credit Union ($486m) had a goal of increasing credit card loans by $4.8 million in two months but surpassed it in only two ...
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Affinity Federal’s Steady Hand Yields Dynamic Results

Sticking to its roots kept this New Jersey credit union standing firm in uncertain times.
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Piedmont Advantage Re-Energizes Its Card Offerings

A marketing campaign focused on new low rates and balance transfer opportunities resonates with consumers looking to switch their primary credit card relationship in the ...

Is Revenge Savings A Fad? Or A Financial Shift?

After years of post-pandemic splurges for the well-to-do and inflationary pain for the less well off, more Americans are shifting to a discipline of saving. Here’s what that means for members and how credit unions can turn the trend into opportunity.

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