Share Draft Penetration (4Q 2015)
Which credit unions are members choosing to make their primary financial institution?
Which credit unions are members choosing to make their primary financial institution?
In March 2008, Digital Federal Credit Union ($4.5B, Marlborough, MA) launched a remote deposit capture service for members which has significantly increased their number of deposits.
Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of the disappearing bank’s deposits will change financial institutions within a year.
Americans are now collectively a nation of spenders, not savers. Learn how First Entertainment Credit Union has bucked this trend and grown shares.
Credit unions are taking more interest in Account-to-Account (A2A) transfers, also commonly referred to as Member Directed ACH or inter-institutional transfers. This technology enables members to move their money freely from one institution to another over the Internet. This service transforms the member’s share draft account into an e-checking account.
Patelco Credit Union tracks referrals from front line staff to their investment program. Doing so has lead to increased wallet share.
You shouldn’t have to wait for your first million to see a decent return on your money, was the message of BECU’s ($7.6B, Seattle, WA) commercial to promote their Member Advantage and Early Saver Programs, for members younger than 18.
In its ninth year of operating an in-school branch at Monroe Elementary School, UnitedOne has surpassed both its initial and revised goals for deposits.
Aptitude, attitude, and opportunity have helped Leaders Credit Union develop a team of call center cross-sell superstars.
Patelco’s HSA service has grown into a thriving program: deepening relationships with their SEGs, and increasing member penetration at those SEGs.

Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.

AI is removing friction from financial decisions, giving consumers more control over their money and forcing banks and credit unions to compete on real value.

The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.

NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out of a home.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.

Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.
Explore best practices to streamline service, inspire leadership engagement, and improve the member experience.

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

Futureproof your credit union. Learn how ASAPP Financial Technology’s bank.io OXP | Omnichannel Experience Platform supports credit unions as they compete against direct-to-consumer fintechs.

Choosing the right credit union core technology provider helps members, employees, and the credit union thrive.