What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Is Revenge Savings A Fad? Or A Financial Shift?
September 29, 2025
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After years of post-pandemic splurges for the well-to-do and inflationary pain for the less well off, more Americans are shifting to a discipline of saving. Here’s what that means for members and how credit unions can turn the trend into opportunity.
Bridging The Gap: How Fractional CFO Services Empower Small To Mid-Sized Credit Unions
September 29, 2025
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Struggling to find full-time CFO talent? Discover how fractional CFO services provide strategic financial leadership tailored to the needs and budgets of small and mid-sized credit unions.
Credit Unions Bring Main Street Voices To Fed Advisory Councils
September 22, 2025
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Credit union leaders bring Main Street realities to the Fed, proving that from housing to tariffs, advocacy starts with mission-driven voices at the table.
What Is The Personal Savings Rate? And Why Should Credit Unions Care?
September 22, 2025
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Americans are saving a historically low amount of money. Armed with that insight, credit unions can strengthen savings habits.
AI Skills, CEO Evaluation, And More Strategic Opportunities For Boards
September 22, 2025
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Strategic succession, board development, and CEO accountability are evolving. Learn how board governance can unlock competitive advantages in today’s shifting landscape.
Calling All CFOs
September 15, 2025
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Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.
Unpacking The Surge In Credit Union Operating Expenses
September 15, 2025
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Credit unions face rising costs from compensation and services — can they balance investment with efficiency to sustain member value?
Member Momentum Is At A Crossroads
September 15, 2025
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Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.
Should Credit Unions Be Pessimistic Or Optimistic About The Economy?
September 15, 2025
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Mixed signals have left many confused about the state of the U.S. economy. Credit union leaders must evaluate competing economic narratives and position their institutions accordingly.
Credit Union Asset Quality At Mid-Year 2025
September 15, 2025
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Delinquencies climbed across loan types in the second quarter, reversing gains made in the first three months of the year.
Is Revenge Savings A Fad? Or A Financial Shift?
After years of post-pandemic splurges for the well-to-do and inflationary pain for the less well off, more Americans are shifting to a discipline of saving. ...
Bridging The Gap: How Fractional CFO Services Empower Small To Mid-Sized Credit Unions
Struggling to find full-time CFO talent? Discover how fractional CFO services provide strategic financial leadership tailored to the needs and budgets of small and mid-sized ...
Credit Unions Bring Main Street Voices To Fed Advisory Councils
Credit union leaders bring Main Street realities to the Fed, proving that from housing to tariffs, advocacy starts with mission-driven voices at the table.
What Is The Personal Savings Rate? And Why Should Credit Unions Care?
Americans are saving a historically low amount of money. Armed with that insight, credit unions can strengthen savings habits.
AI Skills, CEO Evaluation, And More Strategic Opportunities For Boards
Strategic succession, board development, and CEO accountability are evolving. Learn how board governance can unlock competitive advantages in today’s shifting landscape.
Calling All CFOs
Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive ...
Unpacking The Surge In Credit Union Operating Expenses
Credit unions face rising costs from compensation and services — can they balance investment with efficiency to sustain member value?
Member Momentum Is At A Crossroads
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and ...
Should Credit Unions Be Pessimistic Or Optimistic About The Economy?
Mixed signals have left many confused about the state of the U.S. economy. Credit union leaders must evaluate competing economic narratives and position their institutions ...
Credit Union Asset Quality At Mid-Year 2025
Delinquencies climbed across loan types in the second quarter, reversing gains made in the first three months of the year.
Browse Topics
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.