What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Building a Strong Branch Network
April 29, 2016
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America First Federal Credit Union added six new branches in 2007 to their existing 70.
Show Them the Money
April 29, 2016
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Tyndall’s performance-based culture maximizes efficiency and incentivizes employees.
Not All Negative – Northeast Credit Union Sees Record Growth
April 29, 2016
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At the end of 2008 Northeast Credit Union ($643M in Portsmouth, NH) posted 29.8% loan growth, 19.6% share growth and 20.5% member growth. A conversation with their President and CEO, Peter Kavalauskas, revealed the dedication to the cooperative’s success through new initiatives, solid execution, and an excellent market.
The Best Way to Grow Members in 2009
April 29, 2016
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Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of the disappearing bank’s deposits will change financial institutions within a year.
Looking Bad With a One-Time Hit
April 29, 2016
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In the short-term, Mountain America’s ROA plunges but the merger that caused it looks like a long-term winner.
These are Not Statistics; These are Our Members
April 29, 2016
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GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest credit union in Florida and with more than $2.1 billion in assets one of the largest 60 credit unions in the country. Unfortunately, Tampa was one of the first areas hit with the “credit crisis,” trouble in housing arriving in 2007.
You Have Chosen … Wisely
April 28, 2016
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Purdue Federal procures longer lasting financial relationships with its affinity card product.
Good Loans for Students = Good Business for Members 1st FCU
April 28, 2016
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Members 1st FCU finds early success with recent launch of private student lending solution.
Capital Options: One Credit Union’s Innovative Solution
April 28, 2016
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One of the most important issues facing credit unions today is capital options. San Francisco Fire CU has developed an innovative solution in the form of their Member Capital Account.
2Q Results of Two Leading Credit Unions Reflect Strong Commitment to Members
April 28, 2016
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Pentagon and SchoolsFirst post strong second quarter results but how they are achieving such healthy results – by delivering exceptional member value – is more noteworthy.
Building a Strong Branch Network
America First Federal Credit Union added six new branches in 2007 to their existing 70.
Show Them the Money
Tyndall's performance-based culture maximizes efficiency and incentivizes employees.
Not All Negative – Northeast Credit Union Sees Record Growth
At the end of 2008 Northeast Credit Union ($643M in Portsmouth, NH) posted 29.8% loan growth, 19.6% share growth and 20.5% member growth. A conversation ...
The Best Way to Grow Members in 2009
Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of ...
Looking Bad With a One-Time Hit
In the short-term, Mountain America's ROA plunges but the merger that caused it looks like a long-term winner.
These are Not Statistics; These are Our Members
GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest ...
You Have Chosen … Wisely
Purdue Federal procures longer lasting financial relationships with its affinity card product.
Good Loans for Students = Good Business for Members 1st FCU
Members 1st FCU finds early success with recent launch of private student lending solution.
Capital Options: One Credit Union’s Innovative Solution
One of the most important issues facing credit unions today is capital options. San Francisco Fire CU has developed an innovative solution in the form ...
2Q Results of Two Leading Credit Unions Reflect Strong Commitment to Members
Pentagon and SchoolsFirst post strong second quarter results but how they are achieving such healthy results – by delivering exceptional member value - is more ...
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Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.