What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Eagle FCU’s Triple Win: Growth, Community, Strong SEG Relationship
April 28, 2016
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One Louisiana credit union turned challenges into opportunities and reports member growth over four times the industry average and loan growth over fifteen percent.
Establishing A Mortgage Rebate Program
April 28, 2016
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As credit unions seek to develop a mortgage rebate program to encourage realtor loyalty and participation, they are confronted with many options. BECU and Bethpage FCU have taken two different routes, but have both achieved success.
Interview with Corporate America Family CU: SEG Development Success
April 28, 2016
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Learn how one credit union achieved a record year in sponsor company growth.
Attracting SEGs and Serving Members with Alternative Payday Loans
April 28, 2016
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Carolina Trust FCU demonstrates the opportunity credit unions have to offer attractive payday loan alternatives.
Housing Bubble Affecting National Savings Rate
April 28, 2016
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Americans are now collectively a nation of spenders, not savers. Learn how First Entertainment Credit Union has bucked this trend and grown shares.
ILWU CU Boasts Increased Loan, Share and Asset Growth
April 28, 2016
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According to third quarter 2005 data, ILWU Credit Union has increased its loan portfolio, share accounts and assets tremendously.
Productivity Measures Vary Among Billion Plus
April 28, 2016
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The net spread per employee ratio is a productivity measure that portrays a wide array of business models among credit unions over $1 billion in assets.
Getting the Most from Staff Without Incentives
April 28, 2016
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Motivating staff can be a challenge. With a focused program on hiring, training and coaching, Partners FCU is encouraging employees with minimal monetary incentives.
Three Ingredients for a Successful Vehicle Remarketing Program
April 28, 2016
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Travis Credit Union shares three practices for structuring a remarketing program.
A Critical Piece in the Mortgage Lending Puzzle
April 28, 2016
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Online mortgage application capabilities are helping credit unions achieve strong results.
Eagle FCU’s Triple Win: Growth, Community, Strong SEG Relationship
One Louisiana credit union turned challenges into opportunities and reports member growth over four times the industry average and loan growth over fifteen percent.
Establishing A Mortgage Rebate Program
As credit unions seek to develop a mortgage rebate program to encourage realtor loyalty and participation, they are confronted with many options. BECU and Bethpage ...
Interview with Corporate America Family CU: SEG Development Success
Learn how one credit union achieved a record year in sponsor company growth.
Attracting SEGs and Serving Members with Alternative Payday Loans
Carolina Trust FCU demonstrates the opportunity credit unions have to offer attractive payday loan alternatives.
Housing Bubble Affecting National Savings Rate
Americans are now collectively a nation of spenders, not savers. Learn how First Entertainment Credit Union has bucked this trend and grown shares.
ILWU CU Boasts Increased Loan, Share and Asset Growth
According to third quarter 2005 data, ILWU Credit Union has increased its loan portfolio, share accounts and assets tremendously.
Productivity Measures Vary Among Billion Plus
The net spread per employee ratio is a productivity measure that portrays a wide array of business models among credit unions over $1 billion in ...
Getting the Most from Staff Without Incentives
Motivating staff can be a challenge. With a focused program on hiring, training and coaching, Partners FCU is encouraging employees with minimal monetary incentives.
Three Ingredients for a Successful Vehicle Remarketing Program
Travis Credit Union shares three practices for structuring a remarketing program.
A Critical Piece in the Mortgage Lending Puzzle
Online mortgage application capabilities are helping credit unions achieve strong results.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.