What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
A Critical Piece in the Mortgage Lending Puzzle
April 28, 2016
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Online mortgage application capabilities are helping credit unions achieve strong results.
An A+ Approach to Indirect Lending
April 28, 2016
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Like everything else in Texas, indirect auto lending is big. Find out how one credit union successfully broke the mold of the typical Texan program.
Waking Up to the Potential of Credit Cards
April 28, 2016
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Turning around a card portfolio is possible. As Community First Credit Union highlights, devoting time and energy to a program can deliver results.
When it Comes to Credit Card Growth, They Hit the Bull’s Eye
April 28, 2016
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Bull’s Eye Credit Union has realized over 50 percent growth in its credit card loans last year. Find out the top ten credit unions by credit card growth and the secret to success for Bull’s Eye.
No Frills Approach Spawns Niche Market Success
April 28, 2016
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Whitefish Credit Union in Montana ($563m) offers minimal services — no checking accounts or credit cards. Yet last year it experienced 20 percent asset and 29 percent loan growth thanks to its successful strategy.
Continuous Efforts Generate Political Advocates
April 28, 2016
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BECU and Superior FCU believe that the payoff of political activism lasts well beyond any elected official’s term limits. They have successfully implemented year-round efforts to build and maintain relationships with legislators.
Leveraging Our Competitive Difference
April 28, 2016
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Are we ignoring the competitive difference that makes credit unions unique? The largest credit union charter conversion yet will be put to a vote in November – what does an action like this mean for the industry?
San Francisco Federal Credit Union Voted “Best Credit Union”
April 28, 2016
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Efforts to make the benefits of the credit union industry more transparent are paying off in California.
Founders FCU Finds Ways to Grow Steadily
April 28, 2016
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When the Federal Reserve started to lower short-term interest rates in 2001 Tony Gilreath, chief financial officer of Founders Federal Credit Union, Lancaster, South Carolina said the CU’s board and management wasted no time. “We’re liability sensitive. We couldn’t afford a delayed reaction. Seeing the benefit of a lower coast of funds, we lowered rates, too,” said Gilreath. But that’s only one as
Belt-Tightening Continues Into 2010
April 26, 2016
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Despite stringent measures implemented in 2008, Arizona State Credit Union demonstrates it is good at helping people.
A Critical Piece in the Mortgage Lending Puzzle
Online mortgage application capabilities are helping credit unions achieve strong results.
An A+ Approach to Indirect Lending
Like everything else in Texas, indirect auto lending is big. Find out how one credit union successfully broke the mold of the typical Texan program.
Waking Up to the Potential of Credit Cards
Turning around a card portfolio is possible. As Community First Credit Union highlights, devoting time and energy to a program can deliver results.
When it Comes to Credit Card Growth, They Hit the Bull’s Eye
Bull's Eye Credit Union has realized over 50 percent growth in its credit card loans last year. Find out the top ten credit unions by ...
No Frills Approach Spawns Niche Market Success
Whitefish Credit Union in Montana ($563m) offers minimal services -- no checking accounts or credit cards. Yet last year it experienced 20 percent asset and ...
Continuous Efforts Generate Political Advocates
BECU and Superior FCU believe that the payoff of political activism lasts well beyond any elected official's term limits. They have successfully implemented year-round efforts ...
Leveraging Our Competitive Difference
Are we ignoring the competitive difference that makes credit unions unique? The largest credit union charter conversion yet will be put to a vote in ...
San Francisco Federal Credit Union Voted “Best Credit Union”
Efforts to make the benefits of the credit union industry more transparent are paying off in California.
Founders FCU Finds Ways to Grow Steadily
When the Federal Reserve started to lower short-term interest rates in 2001 Tony Gilreath, chief financial officer of Founders Federal Credit Union, Lancaster, South Carolina ...
Belt-Tightening Continues Into 2010
Despite stringent measures implemented in 2008, Arizona State Credit Union demonstrates it is good at helping people.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.