What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
CEO Interview: Incorporating Strong Principles
April 26, 2016
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VUMCU works closely with Virginia ‘s Methodist churches to foster innovative small loans while working to expand into larger church loans and grow its membership.
CEO Interview: Looking for Impact
April 26, 2016
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David Mooney, a former JPMorganChase banker, talks about his work to convert United Airlines Employees CU to Alliant CU.
Using Referrals Effectively to Gain Wallet Share
April 26, 2016
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Patelco Credit Union tracks referrals from front line staff to their investment program. Doing so has lead to increased wallet share.
A Lot of People Thought I was Nuts.
April 26, 2016
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After moving to a credit union one-third the size of his former bank, Richard Hurt was asked to take the credit union to the next level.
Recruited to Help with a Community Focus
April 26, 2016
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Wide experience in various for-profit financial institutions allowed Simone
Lagomarsino a broad perspective on credit union strategy and tactics.
People Before Profits Turning a Normal Banking Process Upside Down
April 26, 2016
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You shouldn’t have to wait for your first million to see a decent return on your money, was the message of BECU’s ($7.6B, Seattle, WA) commercial to promote their Member Advantage and Early Saver Programs, for members younger than 18.
Learning from a Dual-Marketing Strategy
April 26, 2016
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With a dedication to its members and to the spirit of family, Affinity Plus has made giving back a major priority. With a dual-marketing strategy, Affinity is learning from both its local and national partnerships.
Darwinism vs. Intelligent Design
April 26, 2016
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According to Ed Callahan and Bucky Sebastian, the future share and direction of the credit union industry may lie in the hands of mid-sized credit union CEOs.
Employee Incentives and Credit Union Results (part 2)
April 26, 2016
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In Part 2 of this series we explore the performance of credit unions with incentive programs. Is there a correlation between staff incentives and operational results?
“Yesterday’s Homeruns Won’t Win Today’s Game:” The Need For Strategy
April 26, 2016
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Strategic planning has become an important initiative by credit union executives to plan for future success and remain competitive.
CEO Interview: Incorporating Strong Principles
VUMCU works closely with Virginia 's Methodist churches to foster innovative small loans while working to expand into larger church loans and grow its membership.
CEO Interview: Looking for Impact
David Mooney, a former JPMorganChase banker, talks about his work to convert United Airlines Employees CU to Alliant CU.
Using Referrals Effectively to Gain Wallet Share
Patelco Credit Union tracks referrals from front line staff to their investment program. Doing so has lead to increased wallet share.
A Lot of People Thought I was Nuts.
After moving to a credit union one-third the size of his former bank, Richard Hurt was asked to take the credit union to the next ...
Recruited to Help with a Community Focus
Wide experience in various for-profit financial institutions allowed Simone
Lagomarsino a broad perspective on credit union strategy and tactics.
Lagomarsino a broad perspective on credit union strategy and tactics.
People Before Profits Turning a Normal Banking Process Upside Down
You shouldn't have to wait for your first million to see a decent return on your money, was the message of BECU's ($7.6B, Seattle, WA) ...
Learning from a Dual-Marketing Strategy
With a dedication to its members and to the spirit of family, Affinity Plus has made giving back a major priority. With a dual-marketing strategy, ...
Darwinism vs. Intelligent Design
According to Ed Callahan and Bucky Sebastian, the future share and direction of the credit union industry may lie in the hands of mid-sized credit ...
Employee Incentives and Credit Union Results (part 2)
In Part 2 of this series we explore the performance of credit unions with incentive programs. Is there a correlation between staff incentives and operational ...
“Yesterday’s Homeruns Won’t Win Today’s Game:” The Need For Strategy
Strategic planning has become an important initiative by credit union executives to plan for future success and remain competitive.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?