What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
North Island is Back in Black
April 26, 2016
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First quarter results from North Island Financial Credit Union show a credit union on a journey back to health.
Image-based solution benefits employees and members
April 26, 2016
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In 2008, Saint Francis Federal Credit Union moved away from paper processing and transitioned to image-based item processing.
Virtuous Cycle: A Retention Model for Successful Growth
April 26, 2016
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Three mutually reinforcing relationships at the core of the virtuous cycle promote credit union growth, even during times of economic fluctuation.
CEO Insights: How Our Low-Rate Loan Sale of Last Year has Worked Out
April 26, 2016
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A look back at Community First FCU’s loan sale shows that the sale was successful in creating profitable loans and loyal new members.
A Cash Cow 7 Years In The Making
April 26, 2016
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A review of NCUSIF audits show a rebuff of reality that marks seven years of building budgets while thwarting the fund’s intent to sustain and nurture.
OSU FCU Develops Its Brand and Member Relationships
April 22, 2016
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Learn how OSU FCU’s brand helps contribute to member growth reaching over 6%.
DFCU Financial Posts Solid 1st Quarter Earnings
April 22, 2016
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DFCU Financial has been in the media spotlight because of its bid to convert to a mutual savings bank. Find out how the credit union performed in the first three months of 2006.
Expanding the Use of Online Surveys
April 22, 2016
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Online surveys are increasingly being used to enhance decision-making. This article highlights two credit unions that are extending their use of surveys in two different ways.
Share Draft Marketing Strategies
April 22, 2016
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Learn how Schools Financial CU, Digital FCU and Anheuser-Busch Employees’ CU structure and market their share draft accounts.
Preserving a SEG Niche While Expanding to the Underserved
April 22, 2016
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LCFCU works with various groups and resources to chart a course for the future.
North Island is Back in Black
First quarter results from North Island Financial Credit Union show a credit union on a journey back to health.
Image-based solution benefits employees and members
In 2008, Saint Francis Federal Credit Union moved away from paper processing and transitioned to image-based item processing.
Virtuous Cycle: A Retention Model for Successful Growth
Three mutually reinforcing relationships at the core of the virtuous cycle promote credit union growth, even during times of economic fluctuation.
CEO Insights: How Our Low-Rate Loan Sale of Last Year has Worked Out
A look back at Community First FCU's loan sale shows that the sale was successful in creating profitable loans and loyal new members.
OSU FCU Develops Its Brand and Member Relationships
Learn how OSU FCU's brand helps contribute to member growth reaching over 6%.
DFCU Financial Posts Solid 1st Quarter Earnings
DFCU Financial has been in the media spotlight because of its bid to convert to a mutual savings bank. Find out how the credit union ...
Expanding the Use of Online Surveys
Online surveys are increasingly being used to enhance decision-making. This article highlights two credit unions that are extending their use of surveys in two different ...
Share Draft Marketing Strategies
Learn how Schools Financial CU, Digital FCU and Anheuser-Busch Employees’ CU structure and market their share draft accounts.
Preserving a SEG Niche While Expanding to the Underserved
LCFCU works with various groups and resources to chart a course for the future.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
A Cash Cow 7 Years In The Making