What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
RIP: Brick-and-Mortar Branches? Not at All
April 26, 2016
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The branch is still the face of a credit union. Many credit unions are rethinking and expanding their design strategies to meet member needs.
VoIP: A Tale of Two Credit Unions
April 26, 2016
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Ball State FCU ($73M) and Educational Employees CU ($1.2B) are both using Voice over Internet Protocol (VoIP) to enhance communication services and reduce expenses.
Affinity Federal’s Steady Hand Yields Dynamic Results
April 26, 2016
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Sticking to its roots kept this New Jersey credit union standing firm in uncertain times.
Stories from the Trenches: Patelco, GTE Post Positive 2010 First Quarter Results
April 26, 2016
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Patelco and GTE manage expenses and asset quality to earn their way back.
North Island is Back in Black
April 26, 2016
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First quarter results from North Island Financial Credit Union show a credit union on a journey back to health.
Image-based solution benefits employees and members
April 26, 2016
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In 2008, Saint Francis Federal Credit Union moved away from paper processing and transitioned to image-based item processing.
Virtuous Cycle: A Retention Model for Successful Growth
April 26, 2016
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Three mutually reinforcing relationships at the core of the virtuous cycle promote credit union growth, even during times of economic fluctuation.
CEO Insights: How Our Low-Rate Loan Sale of Last Year has Worked Out
April 26, 2016
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A look back at Community First FCU’s loan sale shows that the sale was successful in creating profitable loans and loyal new members.
A Cash Cow 7 Years In The Making
April 26, 2016
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A review of NCUSIF audits show a rebuff of reality that marks seven years of building budgets while thwarting the fund’s intent to sustain and nurture.
OSU FCU Develops Its Brand and Member Relationships
April 22, 2016
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Learn how OSU FCU’s brand helps contribute to member growth reaching over 6%.
RIP: Brick-and-Mortar Branches? Not at All
The branch is still the face of a credit union. Many credit unions are rethinking and expanding their design strategies to meet member needs.
VoIP: A Tale of Two Credit Unions
Ball State FCU ($73M) and Educational Employees CU ($1.2B) are both using Voice over Internet Protocol (VoIP) to enhance communication services and reduce expenses.
Affinity Federal’s Steady Hand Yields Dynamic Results
Sticking to its roots kept this New Jersey credit union standing firm in uncertain times.
Stories from the Trenches: Patelco, GTE Post Positive 2010 First Quarter Results
Patelco and GTE manage expenses and asset quality to earn their way back.
North Island is Back in Black
First quarter results from North Island Financial Credit Union show a credit union on a journey back to health.
Image-based solution benefits employees and members
In 2008, Saint Francis Federal Credit Union moved away from paper processing and transitioned to image-based item processing.
Virtuous Cycle: A Retention Model for Successful Growth
Three mutually reinforcing relationships at the core of the virtuous cycle promote credit union growth, even during times of economic fluctuation.
CEO Insights: How Our Low-Rate Loan Sale of Last Year has Worked Out
A look back at Community First FCU's loan sale shows that the sale was successful in creating profitable loans and loyal new members.
OSU FCU Develops Its Brand and Member Relationships
Learn how OSU FCU's brand helps contribute to member growth reaching over 6%.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
A Cash Cow 7 Years In The Making