What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Piedmont Advantage Re-Energizes Its Card Offerings
April 22, 2016
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A marketing campaign focused on new low rates and balance transfer opportunities resonates with consumers looking to switch their primary credit card relationship in the wake of the CARD Act.
Five Ways to Encourage Powerful Volunteerism
April 22, 2016
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Volunteers help credit unions understand more clearly the needs and wants of the community. An active Board of Directors aids in membership and business growth.
Revving Up Relationships: Arlington Community Puts Gen Y in the Driver’s Seat
April 22, 2016
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Arlington Community Federal Credit Union (ACFCU), a $188 million credit union with 36 percent of its portfolio in auto loans, created an innovative program to educate Gen Y about the car buying process.
The Metamorphosis of a Credit Union – From SEG Legacy Branches to Online-Only Members
April 21, 2016
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After reconfiguring their branch network and average branch size, Keypoint Credit Union, has seen significant increases in member relationships and a strong member migration to the online channel for transactions.
Leadership Perspective: Growing While Cutting Expenses
April 21, 2016
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MidWest America has been growing at a healthy rate all the while cutting spending, in no small part because employees submit good cost-trimming ideas.
Credit Union Strategy & Performance Interview: More Attention to the Capital Position
April 21, 2016
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The fundamentals remain good, but Meritrust CU is keeping a sharper eye on the financials.
Results and Timeline of BECU’s Member Advantage & Early Saver Programs
April 21, 2016
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While these programs have received a lot of attention in the media, BECU offered new insight into its marketing strategy and its next steps.
Mission Federal Credit Union’s Baby Boomer Mission
April 21, 2016
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By matching goals to components of the retirement cycle, Mission hopes to meet the needs of members as they reach their Golden Years.
Part 3 of 3P’s: Product-Free, Personal, Passion
April 21, 2016
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Forget product, place, price and promotion. This three-part series features credit union success stories that demonstrate the power of the new three P’s.
Growth by Giving Members What They Value
April 21, 2016
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While many credit unions are finding success in share certificate growth, others are pursuing innovative strategies to achieve results in regular share, money market and share draft accounts.
Piedmont Advantage Re-Energizes Its Card Offerings
A marketing campaign focused on new low rates and balance transfer opportunities resonates with consumers looking to switch their primary credit card relationship in the ...
Five Ways to Encourage Powerful Volunteerism
Volunteers help credit unions understand more clearly the needs and wants of the community. An active Board of Directors aids in membership and business growth.
Revving Up Relationships: Arlington Community Puts Gen Y in the Driver’s Seat
Arlington Community Federal Credit Union (ACFCU), a $188 million credit union with 36 percent of its portfolio in auto loans, created an innovative program to ...
The Metamorphosis of a Credit Union – From SEG Legacy Branches to Online-Only Members
After reconfiguring their branch network and average branch size, Keypoint Credit Union, has seen significant increases in member relationships and a strong member migration to ...
Leadership Perspective: Growing While Cutting Expenses
MidWest America has been growing at a healthy rate all the while cutting spending, in no small part because employees submit good cost-trimming ideas.
Credit Union Strategy & Performance Interview: More Attention to the Capital Position
The fundamentals remain good, but Meritrust CU is keeping a sharper eye on the financials.
Results and Timeline of BECU’s Member Advantage & Early Saver Programs
While these programs have received a lot of attention in the media, BECU offered new insight into its marketing strategy and its next steps.
Mission Federal Credit Union’s Baby Boomer Mission
By matching goals to components of the retirement cycle, Mission hopes to meet the needs of members as they reach their Golden Years.
Part 3 of 3P’s: Product-Free, Personal, Passion
Forget product, place, price and promotion. This three-part series features credit union success stories that demonstrate the power of the new three P’s.
Growth by Giving Members What They Value
While many credit unions are finding success in share certificate growth, others are pursuing innovative strategies to achieve results in regular share, money market and ...
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.